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Farooq Hassan

When AI becomes the influencer
Opinion

When AI becomes the influencer

For years, communication professionals and brand strategists operating from Karachi, Lahore and Islamabad have...
Published 24 Jun, 2026 05:52am
Man in uniform
Opinion

Man in uniform

“Clothes maketh the Man”, an old saying. Actually, it’s the Uniform that does it. If one takes a detached view of...
Updated 14 May, 2026 08:21am
Expiry dates
Opinion

Expiry dates

Expiry dates have been related to a number of problems, internationally and domestically. A few years ago the market...
Published 19 Dec, 2025 06:07am
A Muslim military alliance?
Opinion

A Muslim military alliance?

This is a good time to be an observer. The world is being repurposed but a bad time to be a participant or activist....
Published 12 Oct, 2025 05:32am
First-mover advantage
Opinion

First-mover advantage

Before we get to the basics, let’s acknowledge that “the Advantage” belongs to apple. Through history, apple...
Updated 09 Oct, 2025 08:43am
The ‘Keynote Speaker’
Opinion

The ‘Keynote Speaker’

A keynote speaker is typically the main speaker at an event, conference or meeting, and their speech is often the...
Updated 06 Jun, 2025 06:34am
Protecting the ‘brand’
Opinion

Protecting the ‘brand’

Brand valuations are upward bound through the stratosphere in the realm of dollar 150 billion, 200 billion, 350...
Published 28 Nov, 2024 06:27am