Brazil's JBS to buy plant-based meat company vivera for 341mn euros

  • Vivera has a portfolio of 50 products with three production facilities and a research and development facility in the Netherlands. The company sells in the Dutch, German and UK markets, accounting for roughly 60% of Europe's plant-based protein market, as well as other countries, according to JBS.
19 Apr, 2021

SAO PAULO: Brazil's JBS will buy Dutch vegetable-based protein company Vivera for 341 million euros ($408.11 million), as the world's largest meatpacker expands its offerings to appeal tothose who want to eat less meat, it said in a securities filing on Monday.

Vivera has a portfolio of 50 products with three production facilities and a research and development facility in the Netherlands. The company sells in the Dutch, German and UK markets, accounting for roughly 60% of Europe's plant-based protein market, as well as other countries, according to JBS.

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