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Happilac Paints, one of the leading paint manufacturing brands of Pakistan introduced by KARSS Paint Industries Pvt. Ltd. In 1978, offers a comprehensive range of Architectural, Texture, Industrial and Road Marking Paints. As a renowned brand, Happilac Paints is supplying paints to Pakistan's public and private sectors, utilizing innovation and technology to provide its clients with the best products. Over the last decade or so, Happilac Paints has remained focused on expanding its international footprint.
Afghanistan turned out to be the company's first international destination where, over the last 5 years, Happilac Paints has carved its nichs among the best-selling paint brands. Soon after, Happilac Paints made successful inroads into the markets of Tajikistan and other Central Asian states, meeting with great success, in no time.
H.E Mr. Ali Bin Ahmed Al-Kuwari, Minister for Commerce and Industry, State of Qater, inaugurated the 16th edition of Project Qatar where Happliac Paints represented Pakistan as the Exclusive Paint Sponsor. Various representatives of construction companies, architects, contractors, painters, interior designers, other professionals, students and general public visited the Happilac booth during the event, taking keen interest in the remarkable product range of Happilac Paints.
H.E Mr. Ahsan Raza Shah,Ambassador of Pakistan in Qatar, during his visit to the Happilac booth expressed, "It is a very positive sign for bilateral trade between Pakistan & Qatar that companies like Happilac Paints are getting good response in Qatar." He congratulated Happilac Paints on winning big projects and appreciated their efforts in promoting Pakistan.
Mr. Salman Ali, Commercial Secretary, Embassy of Pakistan in Qatar, also visited Happilac stand with various business groups and introduced Happilac Paints to local business community. On the last day of Project Qatar, Happilac Paints conducted an opening ceremony of "Colors of Qatar - Art Contest 2019 where Honourable Waleed Bin Yousuf Bin Jassem Al-Darwish honoured the ceremony as chief guest. H.E Syed Ahsan Raza Shah - Ambassador of Pakistan in Qatar, Mr. Salman Ali - Commercial Secretary Embassy of Pakistan in Qatar, President of FPCCI - Mr. Daroo Khan Achakzai, Director Sales & Marketing, Happilac Paints - Mr. Khawaja Ammad Khalid Sikka, President Pak-Qatar Business Council FPCCI - Mr. Tariq Haleem, Country Head Happilac Paints - Mr, Shakeel Ahmed Khan, G.M Ashasa Trading - Syed Hussian, were also present. Mr. Habib Sheikh represented The Gulf Times as a prospective media partner.
Mr. Waleed Bin Yousuf Bin Jaseem Al-Darwish performed the ribbon-cutting. Country Head Qatar of Happilac Paints, Mr. Shakeel Ahmed Khan gave a brief presentation about "Colors of Qatar - Art 2019". The honourable chief guest expressed his feelings thus, "Pakistan is very close to our hearts and we have a special place for Pakistanis. We are brothers and friends since long and I am happy to see Happilac Paints in Qatar. "Colors of Qatar - Art Contest 2019" is a very good initiative by Happilac all the best for all their future endeavours in the region".
Mr. Salman Ali, Commercial Secretary, Embassy of Pakistan in Qatar, expressed that "Happilac Paints is one of the most prestigious brands in Pakistan and after Happilac's initiative and success in Qatar market now more companies are coming to Qatar which is definitely a good sign for Pakistan exports. "He invited business community of Pakistan to follow Happilac and explore business opportunities in Qatar market.
He also appreciated the initiative of "Colors of Qatar - Art Contest 2019" by Happilac and expressed his best wishes for all associated events. Mr. Ammad Khalid Sikka in his speech said that "Happilac Paints offers colors of happiness; we want to spread the colors of happiness all across the state of Qatar and this contest will provide a vibrant platform of art lovers, professionals and students to utilize their skills and participate in a healthy competition."
Mr. Daroo Khan, President FPCCI congratulated Happilac Paints and said that "It was very much needed and Happilac has set an example for other Pakistani companies to explore and play their role in getting our exports higher. He said that currently Pakistan is facing a huge deficit in bilateral trade and there is a need to explore opportunities to decrease this deficit by boosting exports."
As a quality paint manufacturer and exporter from Pakistan, which made its definite mark in Afghanistan, Tajikistan and other Central Asian states, Happilac Paints is now spreading the colors of happiness in Qatar for almost a year. Being a true market leader, Happilac Paints has unveiled its art and culture initiative i.e. "Colors of Qatar - Art Contest 2019". The contest sets the age limit at 10+ years for participation in 3 categories i.e. Photography, painting and Architectural Models. A jury of noted professionals will decide the winners. The award-winning art pieces will feature in Happilac's international calendar for 2020.

Copyright Business Recorder, 2019

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