Chief Coordinator Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) and member of International Apparel Federation (IAF) Ijaz A Khokhar has urged upon the government to take effective steps for making the value-added textile industry competitive and vibrant in global market. Talking to reporters on Tuesday, he underscored the need of exploring non-conventional international markets for bringing big boost in export volume of the country. "We understand that in the present circumstance there was a great need of launching aggressive marketing plan to boost exports of the country. Currently our exports are on down trend."
He said exporter community was ready to play its instrumental role in enhancing the export volume which was the ultimate goal of the government.
Ijaz disclosed that IAF had decided to hold World Fashion Convention in Pakistan during current year in collaboration with Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA). The Chief Coordinator further added that the theme of the conference was "Let's grow together for a more prosperous and sustainable future."
He termed the convention as a biggest achievement towards pulling the country out of economic crisis through the exports of value-added textile products amidst GSP Plus status to Pakistan.
The PRGMEA Coordinator further stated that convention was a unique opportunity for apparel industry of the country which would provide opportunities to the domestic business community to learn about the new techniques and fast changing fashion trends.
IAF members, he said, would visit Pakistan and observe its textile and apparel industry, which would be much supportive in boosting local manufacturers in terms marketing and connection with world and pave the way for joint ventures. That international event would surely promote the soft image of Pakistan as fashion retailers and brands would visit the country and discuss Pakistan on different international forums, Ijaz said.
The PRGMEA Coordinator stressed upon Trade Development Authority of Pakistan (TDAP) that after the success of important Textile Exhibition (TEXPO) adequate efforts should be made for holding next TEXPO in Dubai, adding that Bangladesh and India were holding such exhibitions every year in Dubai.
"A large number of foreign buyers were visiting Dubai for execution of their business deals and under the circumstance we should focus attention on holding next TEXPO in Dubai," he added. "At this juncture we understand that government should take drastic steps for setting up a permanent Display Centre in Dubai to accelerate business activities and to facilitate foreign buyers," he said.
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