In its vision and aspiration to innovate & lead in the Customer Experience Management domain, BOP signed C Square to deploy Worlds number 1 Contact Centre/CX Solution provider Genesys.
During this fast paced digital transformation of Customer Engagement, BOP realizes the need to be ready to service today and tomorrows customers in a more consistent and personalized manner across all touch points. In addition, C Square is also tasked to replace the legacy CRM with its latest Enterprise wide Avantage CRM to enhance the experience and consistency towards their customer experience journey. As BOP aspires to lead in the financial sector of Pakistan, they have selected Genesys keeping in mind a long term vision for automation and efficiency in the Customer Experience domain, by adapting digital engagement tools and "Kate" blended Artificial Intelligence based bot in the future.
Mohamed Afifi - Managing Director - Middle East Genesys said, "The rise of more banking customers in Pakistan has endeavour new type of consumer who demand a true omni channel platform 'banking customers has grown 10 folds in the last decade and still not up to 12% of the population 'we still have a big opportunities of growth in such a fast growing economy, we are pleased to be the platform of choice for Digital consumer banking in Pakistan."
This agreement identifies areas of collaboration between the two institutions, the signing took place at C Square's office in Karachi and was attended by senior management from both organizations including Syed Muhammad Naqvi - Head Contact Center, Farrukh Saeed - Head ADC and Zohaib Khalid - Manager Contact Centre from BOP, and from C Square Ahsan Mashkoor CEO, Hassan R Shaikh CTO, Tanvir Hussain Head of Sales South, Abdul Rafay Head of Marketing, Sameer Javed Head of PMO and Syed Tausif Head of Presales.-PR
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