Nissan to launch hybrid Rogue in US in November, Americas chairman says
- The Japanese automaker has sold more than 2 million e-Power vehicles globally
YOKOHAMA: Nissan will launch the Rogue e-Power hybrid in the US in November as it aims for hybrid vehicles to “very quickly” account for 30% to 40% of total C-segment mid-sized car sales in that market, Nissan Americas Chairman Christian Meunier said on Monday.
The Japanese automaker has sold more than 2 million e-Power vehicles globally, but the technology has not previously been available in the US, Meunier told reporters during a media briefing at Nissan’s headquarters in Yokohama.
Nissan plans to bring the more compact Kicks e-Power hybrid to the US and Canada “as soon as possible” and seeks to offer hybrid powertrains in larger SUV models and pickup trucks in the future, he said.
Nissan is targeting 80% localisation of US manufacturing by the end of 2030, up from about 65% currently and 40% before US tariffs were imposed in early 2025, Meunier said.
US production of the Rogue e-Power could begin as early as 2028, he said.
Meunier said he did not expect the US market to open to Chinese automakers over the next five years, saying most automakers were strongly opposed to such a move because of concerns over low-priced Chinese competition.
Nissan is nevertheless preparing for the eventual arrival of Chinese automakers in the US by shortening vehicle development cycles and reducing costs, he added.
The car maker plans to launch the China-made Frontier Pro plug-in hybrid pickup in Mexico and some Latin American markets, he said.
Comments