At-Tahur expands product portfolio with launch of Prema Gelato
- Says the introduction will contribute positively towards future growth
At-Tahur Limited (PREMA) has launched Gelato, a premium dairy ice cream, expanding its product portfolio. This strategic move aims to diversify offerings and strengthen market presence.
- PREMA's new premium dairy ice cream, Gelato.
- Strategic diversification and expansion of its product portfolio.
- Impact on PREMA's market presence and future growth.
At-Tahur Limited (PREMA) announced on Tuesday it had expanded its product portfolio with the launch of Gelato, a premium dairy ice cream.
PREMA announced this in a notice to the Pakistan Stock Exchange today.
“This launch marks another strategic step towards diversification and expansion of the product portfolio, reinforcing its commitment to providing high-quality options to consumers,” the company said.
It added that the introduction of Prema Gelato will further strengthen the market presence of the company and “contribute positively towards future growth”.
PREMA was incorporated in Pakistan as a public limited company in 2007. The company is engaged in the production and processing of milk and dairy products.
Last year, the company announced to set up a wholly owned subsidiary company in Pakistan. The subsidiary would be engaged in the trading of materials, including but not limited to maize silage, maize corn, and bypass fat, the company said back then.
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