ISLAMABAD: The Directorate General of Customs Valuation Karachi has notified new customs values on the import of branded Mineral Water & Sparkling Mineral Water from all origins.
The directorate has issued a valuation ruling on Tuesday.
The new customs values would be applicable on the import of brands including Masafi, Mai Dubai, Evian, AcquaPanna, Alpin and other brands.
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According to the ruling, the customs values of Mineral Water & Sparkling Water were determined vide Valuation Ruling No.2049/2026 dated February 23, 2026. The stakeholders filed a review appeal under Section 25D of the Customs Act, 1969 before the Director General, Directorate General of Customs Valuation. Accordingly, the Director General, vide Order-in Revision No.10/2026 ordered that Valuation Ruling No.2049-2026 is hereby rescinded to the extent of Mineral Water brands i.e. Mai Dubai, Evian and other brands on the grounds taken by the petitioner of these brands. The Directorate is directed to undertake afresh valuation exercise and issue a new valuation ruling for the goods in question.
During the meeting, the importer contended that their declared transaction values are genuine and consistent with recent import trends and do not indicate any element of under-invoicing.
They further requested that the Directorate also conduct a market survey. In support of their claim, they submitted relevant documents i.e. retail sales invoices, contract etc.
Keeping in view the documents submitted by the importer, the import data of the preceding ninety (90) days, along with information obtained from local price sources, was thoroughly scrutinised. The provided documents has been examined and analysed with retail market as well as information available on various web sites. The brand wise specifications of the subject goods were also examined. The available record revealed that Mineral Water imported into Pakistan mainly comprised Natural Mineral water and Sparkling Mineral Water for consumer use. This classification was taken into consideration to ensure an appropriate comparison of values and to maintain uniformity in assessment while determining the customs values of the subject goods.
Copyright Business Recorder, 2026
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