‘AI-powered assistant’: Karandaaz, DTC enter into strategic partnership

KARACHI: Karandaaz Pakistan has entered into a strategic partnership with D-Tech & Consultancy Private Limited (DTC) to develop an artificial intelligence (AI)-powered assistant aimed at making digital financial services more accessible, intuitive and inclusive for users across Pakistan.

According to a statement issued, the two organisations are jointly developing My Intelligent Assistant (MIA), a context-aware AI companion designed to integrate with existing digital financial applications. The solution will provide real-time, multilingual and personalized guidance to users navigating digital payment and financial service platforms.

Karandaaz said the initiative seeks to address barriers that continue to limit the adoption of digital financial services, including low digital literacy, language constraints and the lack of real-time assistance within mobile applications.

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The AI-based assistant is intended to help users complete digital transactions more easily by offering context-sensitive support during their interaction with financial applications.

The organisation said MIA has been designed as an on-screen digital companion to improve the user experience and support broader financial inclusion by making digital financial services easier to use. Commenting on the initiative, Chief Executive Officer of Karandaaz Pakistan Waqas ul Hasan said artificial intelligence has the potential to transform the way people interact with digital financial services.

“We are exploring innovative ways to make digital payments more user-friendly for all segments. Karandaaz Pakistan is committed to fostering innovation in digital finance and supporting the responsible adoption of emerging technologies,” he said.

Founder and Chief Executive Officer of D-Tech & Consultancy Adeel Dayo said that despite the continued growth of Pakistan’s digital financial ecosystem, many users still face difficulties in navigating mobile wallets and digital payment platforms.

He said MIA is designed to address these challenges by leveraging artificial intelligence to make digital financial interactions more accessible, intuitive and inclusive.

According to the statement, the collaboration forms part of ongoing efforts to support the expansion of digital financial services by improving usability and reducing barriers to adoption across different segments of the population.

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