Supported by funding from the US government, on Monday the Aurat Foundation and Creative Village launched Pakistan's first-ever 3D animated cartoon series designed to educate children about gender equality and advocate against gender-based violence.
The launch took place at the Marriott Hotel in Islamabad as part of the 16 days of Activism against Gender Violence Campaign. The Urdu-language series, called Mein aur Mere Dost (Me and My Friends), is the first animated cartoon produced in Pakistan using 3D technology. Designed for children 9-12 years old, the seven-episode cartoon series counters gender stereotypes and sends constructive messages against gender-based violence. The series features a team of three young middle-school detectives investigating a troubled fellow student who is displaying behaviour associated with victims of gender discrimination and violence. The plot revolves around the young detectives rescuing the troubled student from her dilemma and continues as she joins the group to help them tackle various gender-related predicaments.
"The United States believes that investing in women and girls is one of best ways to achieve economic progress, political stability, and greater prosperity for Pakistani women - and men," said US Deputy Chief of Mission Ambassador Richard Hoagland speaking at the event.-PR
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