Myco Holdings invests in BuyPass to boost Pakistan's video commerce market
- BuyPass offers live shopping and 3-hour quick commerce delivery
Myco Holdings, a Web3 streaming platform, invested in online shopping platform BuyPass to fuel Pakistan's video commerce growth and introduce the first live TV shopping channel.
- Myco Holdings' strategic investment in BuyPass.
- BuyPass's pioneering live shopping channel via TV broadcast.
- The growth of video commerce and media tech in Pakistan.
Myco Holdings, a leading Web3 streaming platform, has invested in pre-seed round of BuyPass, an online shopping platform.
Myco Holdings said this investment would further fuel the growth of Pakistan’s video commerce landscape, as Buypass introduces the first ever shopping channel where customers can shop live through TV broadcast.
Myco founder Umair Masoom Usmani said he and Chief Executive Officer at Daman Investments Ahmed Khizer Khan had been backing BuyPass founder Muhammad Ammar Hassan since Day 0 to get BuyPass off the ground.
“Today we are proud to announce further deepening of this relationship whereby Myco Holdings has led the latest funding round for BuyPass,” Usmani said.
As a result of this investment and the underlying synergies, he said, BuyPass will fast track its journey towards making video commerce mainstream in Pakistan.
“Already with a million plus downloads and close to 500k MAUs across mobile for the BuyPass app and over 90% distribution across Pakistan for BuyPass TV, the incoming scale will be notable in the months to come,” he added.
Usmani said the investment also means that Ammar has taken a leadership role across the Myco ecosystem leading both Myco Pakistan and BuyPass teams into the next phase of growth.
“As a builder and investor at the intersection of tech and media / entertainment, myco continues to incubate and build further startups within the space and are firm on our thesis that media tech remains one of the largest opportunities in our region especially in Pakistan,” he stated.
BuyPass offers a wide range of products from verified sellers, with browsing categories, and making purchases with just a few taps. For the first time ever, BuyPass said, it brings quick commerce delivery within 3 hours for same-city orders, bringing top-quality products right to your doorstep.
Myco is one of the fastest-growing OTT streaming platforms in Pakistan with more than 40 million registered users.
Launched from UAE in 2021 by a Pakistani founder, Myco is more than just a video streaming app — it’s a next-generation media-tech platform built at the intersection of content, technology, and financial empowerment.
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