Import values of branded fruit juices, beverages revised

ISLAMABAD: Directorate General of Customs Valuation Karachi has revised customs values on the import of branded fruit juices, sparkling fruit juices, flavoured fruit drinks, Popping Boba drinks and non-alcoholic beverages from all origins.

According to a ruling 2080 of 2026 issued by the directorate on Friday, the customs values of fruit juices & non alcoholic beverages were determined vide Valuation Ruling No. 54612013 dated 16.04.2013. As the existing ruling is now over 13 years old, therefore, the Directorate initiated exercise for re-determination of customs values of the items covered under the said valuation. Meeting notice to all relevant stakeholders was issued and extensive discussion consultation was carried out with the stakeholders.

During the meeting, the stakeholders/importers contended that their declared transaction values are genuine and in line with recent import trends. They further requested that brand-wise customs values be determined on the basis of quality, market standing, and prevailing international benchmarks to ensure fair and transparent assessment.

The viewpoints of the stakeholders were thoroughly analyzed, and a detailed examination of import data for the last ninety days was conducted in conjunction with a review of the documentary evidence submitted by the stakeholders. The market survey and online price trends, as suggested by the stakeholders, were also examined. Furthermore, a brand-wise assessment based on quality and standards was undertaken. This comprehensive evaluation facilitated the development of a supplier-wise database incorporating the transaction values of goods imported into Pakistan, thereby ensuring a more objective and transparent basis for valuation, it added.

Finally, on the basis of a comprehensive evaluation of import data, market enquiry and findings, the customs values of subject items have been determined under sub-section (7) of the Section 25 of the Customs Act, 1969. This methodology ensures that the valuation determination is fair, transparent, and fully compliant with statutory provisions, while accurately reflecting prevailing international market trends and established valuation principles, the ruling added.

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