KARACHI: Daraz Pakistan, under its Daraz Cares arm, has announced a dedicated support initiative for sellers impacted by the recent fire at Gul Plaza in Karachi, aimed at helping affected businesses regain stability and continue serving customers across Pakistan.
Through this initiative, Daraz Pakistan will launch a dedicated segment and page on its platform (app and desktop) for sellers impacted by the incident, helping customers discover and support their businesses as they rebuild.
Daraz Pakistan will also facilitate on-boarding for impacted sellers and provide targeted training to enable them to restart operations online with ease. To help address immediate operational challenges, Daraz Pakistan will make warehouse space available for those who require storage for existing or incoming inventory and offer subsidised delivery.In addition, Daraz Pakistan will extend free on-site and digital marketing support by leveraging its owned assets to help affected sellers gain reach and momentum.
A dedicated incubation and support track will also be introduced to provide hands-on guidance and continued assistance to impacted businesses as they stabilise over time. This support will remain in place over the next three months to help affected sellers recover and sustain their businesses through the Ramadan and Eid season. Daraz Cares is Daraz Pakistan’s social impact arm, focused on mobilising the company’s platform, resources, and partnerships to support communities in times of need.
Commenting on the initiative, Ehsan Saya, Managing Director, Daraz Pakistan, said that Gul Plaza has never been just a marketplace; it has been a place of livelihoods, relationships, and decades of hard work.
He said that many of the sellers connected to it were among the earliest to bring their businesses onto Daraz and learn how to serve customers far beyond Karachi. What has happened is heartbreaking. “Our focus now is to stand with these entrepreneurs in a way that is practical and compassionate, and to use the reach of Daraz and our wider ecosystem to help them rebuild and move forward”, he added.
Copyright Business Recorder, 2026
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