Smallholder farmers: HZSL signs strategic MoU with Bayer Pakistan

LAHORE: HBL Zarai Services Limited (HZSL), a wholly owned subsidiary of Habib Bank Limited (HBL), has entered into a strategic partnership with Bayer Pakistan (Pvt) Limited, a subsidiary of Bayer AG, to enhance smallholder farmer access to essential agricultural inputs, crop protection products, and high-quality seeds. An agreement was signed by senior representatives from both organizations in Lahore.

Bayer Pakistan, through its Crop Science division, brings decades of global agricultural expertise and innovation, offering a comprehensive portfolio of crop protection and seed solutions. Currently reaching over two million smallholder farmers annually through direct engagement, Bayer is committed to expanding its reach and impact while improving agricultural productivity and promoting sustainable farming practices across Pakistan.

Commenting on the partnership, Amer Aziz, CEO of HBL Zarai Services Limited, stated: “At HZSL, we are committed to placing the farmer at the centre of Pakistan’s agri-revolution. This collaboration with Bayer Pakistan is a meaningful step toward enabling access to high-quality farm inputs and innovative solutions that directly address the challenges faced by our farming community. Together, we will work to unlock greater yield potential, support informed decision-making, and foster a more resilient and inclusive agricultural economy.”

Speaking on the occasion, Ahmed Ali, Managing Director and CEO of Bayer Pakistan, said: “At Bayer, we’re focused on getting close to our customers to meet their needs as best possible. For Pakistan’s smallholder farmers, this means ensuring access to the products and services they need to protect and maximize yields, improve their livelihoods, and sustainably feed a growing population. We’re pleased to be partnering with HBL Zarai Services on this vital mission and look forward to leveraging their expertise to serve more farmers, ultimately enhancing overall agricultural productivity and food security.”

Copyright Business Recorder, 2025