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Indus Motor Company (IMC) lined-off the 4th generation Toyota Corolla Cross Hybrid Electric Vehicle (HEV) at a private ceremony held at its manufacturing facility in Karachi on Wednesday.

“This indeed is a very proud moment for IMC and we want to thank all our stakeholders for their continued support and trust to make this dream of ‘Make in Pakistan’ come true which is an ode to localisation. This milestone, no doubt, reflects the deep-rooted friendship between Japan and Pakistan,” Mohamedali R. Habib, Chairman, IMC, said on the occasion.

Indus Motor counting on its hybrid Corolla Cross as petrol prices hit record high

Federal Secretary, Ministry of Industries and Production, Asad Rehman Gilani; Toyota’s top leadership, Yoshiyuki Takai, President Emerging-market Compact Car Company (ECC) Toyota Motor Corporation (TMC) & Executive Vice President (EVP), Engineering Group, Toyota Daihatsu Engineering & Manufacturing CO., Ltd. (TDEM); Yoshihisa Miyabe, General Manager (GM), Motomachi Plant, Toyota Motor Corporation (TMC) and Tetsuya Ezumi, Chief Operating Officer (COO), Toyota Tsusho Corporation were present at the event.

Also in attendance was the Japanese Ambassador to Pakistan, His Excellency Mitsuhiro Wada.

Yoshiyuki Takai said, “Recently, more customers in Asian countries are choosing HEVs. Based on feedback, many HEV customers are satisfied, not only with the excellent fuel efficiency but also with the advanced driving taste of the car. We sincerely hope customers in Pakistan will love this new Corolla Cross HEV as an attractive, efficient, and exhilarating vehicle, like in other markets. Importantly, more HEVs on the road means greater carbon footprint reduction to be achieved in Pakistan.”

Asad Rehman Gilani, on behalf of the government, congratulated IMC on this milestone.

“The Government remains committed to supporting the auto sector’s endeavors in introducing hybrid and electric technologies in Pakistan, as outlined in the Auto Policy 2021-26.

EVs’ manufacturing licenses: two, three wheelers take front seat in Pakistan

As we embark on this journey with locally manufactured hybrid electric vehicles on our roads, let’s keep in mind, that the country must expedite exports as it is a vital step towards reducing the trade deficit. And I see no better partner to support this goal, than our long-term standing partner, Toyota,“ he said.

Also present at the event, Ali Asghar Jamali, Chief Executive Officer, IMC, said, “We are very humbled at this achievement and stand tall in our commitment to sustainability that reflects not only our technological prowess but also our deep-rooted dedication to Pakistan’s progress and prosperity to uplift the overall economy.”

According to Jamali, the company has invested over $100 million to manufacture the first “Make in Pakistan” HEV for local production of the 4th generation Corolla Cross HEV SUV in Pakistan.

IMC team meets PM to showcase first locally-made Toyota Corolla Cross HEV

“Corolla Cross HEV is all about smooth, high-quality performance and efficiency, while also providing an exciting and comfortable ride. We are proud to introduce the first Make in Pakistan HEV model as it is a sure step in Toyota’s commitment to carbon neutrality and promoting the spirit of “ever better cars” in Pakistan.”

He informed that the newly launched vehicle offers an 1800cc engine with options of hybrid as well as a gasoline drive train, each having low and high-grade variant options.

Indus Motor vows to launch Corolla Cross in Pakistan next year

The Toyota maker says it has contributed towards establishment of the local automobile in the country, by creating its complete value chain with over 50 part manufacturers making over Rs250 million worth of parts every working day, 55 independently owned authorised dealerships providing after-sales service to customers, and employing over 450,000 people directly and indirectly, working across Pakistan.

Comments

200 characters
Haq Dec 07, 2023 06:48am
Assembling imported (mostly from Thailand) kits, with CVT transmission & too complex to be repaired by ordinary mechanic (mostly replacements) & costing more than Rs 10 million..... What a feat ?
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Mansoor Dec 07, 2023 12:20pm
Toyota has been steeling counless from pakistani consumers...and yet they have always given meger choices in the name of so called vehicle as compared to what they are manufacturing for other countries. Too much price, Too low specs and quality
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Mujahid Mirza Dec 07, 2023 02:24pm
There is hardly any pride to assemble cars in pakistan. Why to waste so much foreign exchange on importing the main parts. Why we can't manufacture our own cars. These companies have already amassed huge profits from this poor nation. Now is the perfect time to tell them to transfer technology or leave.
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Naeem Dec 07, 2023 02:40pm
They better leave this country. This is 5Th largest country in world and we are just market of such small countries.this is due to our greedy rulers and gold digger generals that these companies originating from small countries which can't even match to population of our smallest province looting us.
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Fatima Dec 07, 2023 03:39pm
@Mansoor, Spelling and grammar so poor, don’t understand what you are saying . Steeling …stealing ? Meger…meagre ? Rest is sentence construction/grammer.
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Fatima Dec 07, 2023 03:45pm
@Naeem, you are right hopeless market New Zealand bought same number of cars as us last year, 117,000 There population is 5 million ! Joint 46th in the world
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Mohsin Malik Dec 07, 2023 04:22pm
Unfortunately it's the MOP/ GOP that's to be blamed. The goofs sitting there are not in position to counter the costing presented by the assemblers. PS is delisting itself from PSX because they shared data with GOP wherein the were making windfall profit despite claims of huge losses by PS. Citizens are at loss due to powerful lobbying and incompetent bureaucracy.
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Shahbaz Malik Dec 07, 2023 10:56pm
@Fatima, despite all spelling and grammar mistakes, Mansoor made his point of view clear to the audience.
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Bloody Civilian Dec 08, 2023 05:43am
Funny. It's more like "Assemble in Pakistan", nit Make in Pakistan. I am sure this will also be priced out of affordability of middle class segment of Pakistan as with all their other vehicles offered in Pakistan.
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Usman Dec 08, 2023 12:52pm
@Naeem, we have put imran behind the bar.time for others to go so we can getbrid of the greedy rulers.
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NAJEEB AFSAR Dec 08, 2023 01:22pm
@Usman, Greedy rulers and ex greedy rulers wife
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Dhani Baksh Channa Dec 09, 2023 05:07pm
I like to book my new car. And also want to business with Toyota Indus Motors
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