BAFL 52.00 Decreased By ▼ -0.51 (-0.97%)
BIPL 22.63 Decreased By ▼ -0.17 (-0.75%)
BOP 5.66 Decreased By ▼ -0.02 (-0.35%)
CNERGY 4.92 Decreased By ▼ -0.17 (-3.34%)
DFML 19.06 Decreased By ▼ -0.29 (-1.5%)
DGKC 79.35 Decreased By ▼ -1.45 (-1.79%)
FABL 32.75 Decreased By ▼ -0.35 (-1.06%)
FCCL 19.84 Decreased By ▼ -0.39 (-1.93%)
FFL 10.34 Decreased By ▼ -0.23 (-2.18%)
GGL 13.56 Decreased By ▼ -0.06 (-0.44%)
HBL 124.75 Decreased By ▼ -5.42 (-4.16%)
HUBC 119.87 Decreased By ▼ -2.75 (-2.24%)
HUMNL 7.90 Decreased By ▼ -0.15 (-1.86%)
KEL 4.53 Increased By ▲ 0.08 (1.8%)
LOTCHEM 27.98 Increased By ▲ 0.06 (0.21%)
MLCF 42.09 Decreased By ▼ -0.61 (-1.43%)
OGDC 123.39 Decreased By ▼ -2.22 (-1.77%)
PAEL 22.05 Increased By ▲ 0.70 (3.28%)
PIBTL 6.25 Increased By ▲ 0.13 (2.12%)
PIOC 117.26 Decreased By ▼ -0.74 (-0.63%)
PPL 113.01 Decreased By ▼ -0.84 (-0.74%)
PRL 29.82 Decreased By ▼ -1.98 (-6.23%)
SILK 1.16 Increased By ▲ 0.06 (5.45%)
SNGP 68.80 Decreased By ▼ -0.60 (-0.86%)
SSGC 13.47 Decreased By ▼ -0.25 (-1.82%)
TELE 9.58 Increased By ▲ 0.34 (3.68%)
TPLP 15.24 Increased By ▲ 0.49 (3.32%)
TRG 93.50 Increased By ▲ 0.65 (0.7%)
UNITY 27.25 Decreased By ▼ -0.25 (-0.91%)
WTL 1.72 Increased By ▲ 0.06 (3.61%)
BR100 6,755 Decreased By -59.9 (-0.88%)
BR30 23,842 Decreased By -403.6 (-1.66%)
KSE100 65,746 Decreased By -477.5 (-0.72%)
KSE30 21,942 Decreased By -181.1 (-0.82%)
Print Print 2022-11-24

Dubai’s ‘Global Village’ marketing executive lauds theme, design of Pakistan pavilion

  • Executive Marketing Director particularly excited about art shop set up by a Pakistani man who has a PhD in physics
Published November 24, 2022
Inside Pakistan pavillion at Global Village

DUBAI: One of Dubai’s biggest tourist attractions, Global Village, returned last month for its 27th season with over 200 restaurants, 3,500 shops and the newly-built House of Fear.

Back for another year is the Pakistan Pavilion, as well.

“This year’s facade is beautiful. It’s very, very colourful. It was inspired by the Lahore Fort but they’ve added beautifully coloured windows, and each window has a pattern representing the country’s provinces,” Executive Marketing Director Jaki Ellenby told Business Recorder in an exclusive interview.

There are numerous shops inside the pavilion, some featuring crafts that are a dying art in the country, she said.

“We’ve got women weaving carpets. We also have shoe makers pounding leather and making these beautiful Pakistani shoes and slippers.”

5 things to do in Dubai as winter approaches

Ellenby is particularly excited about an art shop set up by a Pakistani man who has a PhD in physics and pursues art as a hobby. He was convinced by his son, a Dubai resident, to use Global Village to showcase his talent.

But perhaps what she’s most excited about is Bundoo Khan.

“Bundoo Khan has been coming to Global Village since the beginning. It’s one of the favourites of all the staff here. In fact, it’s become a bit of a tradition on the first night for all the staff to go there.”

Other than Pakistan, there are 26 pavilions of various countries, with Qatar and Oman being new additions.

In 2020, in the midst of the pandemic, Global Village saw 4.5 million visitors. Last year it had its record season, with 7.8 million visitors. This year, organisers hope to beat that number.

“We’ve been doing really well (so far). It’s been super popular. We had a record opening day, so I think people have been very happy,” said Ellenby.

‘Design week’ cements Dubai’s status as new culture capital of the world

“Of course, we don’t have Expo this year, but we’ve seen an uplift, certainly in the numbers, so who knows where we’ll end up. The most important thing for us is that we have happy guests rather than numerous guests.”

Along with thousands of shopping outlets hundreds of restaurants, cafes, and street food options, Global Village offers 40,000 shows as well.

“To give you an idea, we have about 400 different artists from around the world between our main stage, our kids theatre, and of course, all the beautiful cultural shows that are in each of the pavilions,” Ellenby said.

Entry ticket prices for Global Village start at Dh18 and the current season will run until April 29, 2023.

An incubator for businesses:

Talking about the impact Global Village has on Dubai’s status as a global hub for business, Ellenby said, “We are a very well-known tourist destination in the region. But what is less well-known about Global Village is we’re also a business partner and we serve as an incubator for many, many businesses.”

Dubai airport traffic returns to pre-pandemic levels

“We’re a very good place to come and launch a business, to pilot a new concept in the region, whether that be food and beverage or products,” she said.

“There are many examples, Bundoo Khan being one of them, of people coming to Dubai, setting up at Global Village to see if the product works, and becoming a household name across the country and region.”

Copyright Business Recorder, 2022


Comments are closed.

Dubai’s ‘Global Village’ marketing executive lauds theme, design of Pakistan pavilion

Intra-day update: rupee inches higher against US dollar

Sanjrani accepts resignation of Tarin

LoIs for hydropower projects: KP seeks provinces’ say in PPIB WG

Israel presses ahead with aggression in southern Gaza

Importer booked for evasion of Rs30m duty

‘Country is not getting new inflows from abroad’

Oil extends gains on US strategic reserve purchases

Account opening with CDC: SECP’s CGP to facilitate stock market intermediaries, investors

Saudi minister seeks govt’s intervention for resolution of KE issue

‘Handling complaints of aggrieved persons’: President sets aside order of Banking Mohtasib