AGL 5.51 Increased By ▲ 0.11 (2.04%)
ANL 8.49 Decreased By ▼ -0.30 (-3.41%)
AVN 75.73 Decreased By ▼ -0.43 (-0.56%)
BOP 5.21 Increased By ▲ 0.04 (0.77%)
CNERGY 4.42 Decreased By ▼ -0.06 (-1.34%)
EFERT 81.53 Increased By ▲ 0.43 (0.53%)
EPCL 49.54 Increased By ▲ 0.54 (1.1%)
FCCL 12.68 Decreased By ▼ -0.02 (-0.16%)
FFL 5.52 Decreased By ▼ -0.07 (-1.25%)
FLYNG 6.74 Decreased By ▼ -0.24 (-3.44%)
FNEL 4.64 Increased By ▲ 0.01 (0.22%)
GGGL 8.45 Decreased By ▼ -0.14 (-1.63%)
GGL 13.85 Decreased By ▼ -0.21 (-1.49%)
HUMNL 6.03 Increased By ▲ 0.53 (9.64%)
KEL 2.56 Decreased By ▼ -0.04 (-1.54%)
LOTCHEM 27.62 Decreased By ▼ -0.09 (-0.32%)
MLCF 23.75 Increased By ▲ 0.07 (0.3%)
OGDC 71.22 Decreased By ▼ -0.23 (-0.32%)
PAEL 15.16 Decreased By ▼ -0.04 (-0.26%)
PIBTL 4.87 Decreased By ▼ -0.04 (-0.81%)
PRL 15.86 Increased By ▲ 0.06 (0.38%)
SILK 1.09 Increased By ▲ 0.04 (3.81%)
TELE 8.84 Decreased By ▼ -0.15 (-1.67%)
TPL 7.08 Decreased By ▼ -0.08 (-1.12%)
TPLP 19.20 Decreased By ▼ -0.02 (-0.1%)
TREET 20.87 Decreased By ▼ -0.27 (-1.28%)
TRG 136.73 Decreased By ▼ -0.02 (-0.01%)
UNITY 16.54 Decreased By ▼ -0.26 (-1.55%)
WAVES 9.16 Increased By ▲ 0.06 (0.66%)
WTL 1.34 Decreased By ▼ -0.03 (-2.19%)
BR100 4,158 Decreased By -27.7 (-0.66%)
BR30 15,339 Decreased By -127.2 (-0.82%)
KSE100 41,652 Decreased By -167.7 (-0.4%)
KSE30 15,380 Decreased By -68.1 (-0.44%)
Follow us

PARIS: Since buying Twitter last month, Elon Musk has made radical, chaotic changes at the social media company, including firing half the staff and imposing what he calls a “hardcore” work culture.

AFP looks back at a tumultuous few weeks for the Silicon Valley giant.

Enter Elon

Musk, the world’s richest man and CEO of Tesla and SpaceX, buys Twitter in late October for $44 billion after months of on-off negotiations.

“Let the good times roll,” he tweets after the deal is sealed on October 28.

Content moderation

In one of his first moves, the self-declared free speech absolutist announces he will form a “content moderation council” to make decisions in what is a nod to concerns that Twitter could become a free-for-all platform for disinformation and hate speech.

Pelosi controversy

Musk tweets an anti-LGBTQ conspiracy theory on October 30 about an attack on the husband of House Speaker Nancy Pelosi who was bludgeoned by a hammer-wielding intruder at his home.

Hours later he deletes the post.

Sole director

The next day Musk finalises his purchase, becoming the sole director of the company and dissolving its corporate board.

Monthly charge

On November 1, Musk announces the site will charge $8 per month to verify users’ accounts in a bid to solve issues with bots and trolls.

Brands step back

Top global companies, including General Mills and Volkswagen, suspend their advertising on Twitter on November 3 as they monitor the new direction the company will take.

Massive layoffs

On November 4, half of Twitter’s 7,500-strong staff are made redundant, sending shockwaves through Silicon Valley.

The cull hits the marketing department hard, takes two-thirds of the design department, and maybe 75 percent of managers.

UN warning

UN rights chief Volker Turk urges Musk to ensure Twitter respects human rights.

Twitter’s co-founder Jack Dorsey apologises to staff for growing the company “too quickly”.

After 24 hours, Musk finally tweets that “unfortunately there is no choice when the company is losing over $4M/day”.

New Twitter Blue

On November 6 Twitter begins rolling out its new paid Twitter Blue subscription plan.

But the relaunch is halted after an embarrassing spate of fake accounts that further scares advertisers.

Dead label

Twitter unveils on November 9 a new grey “official” label for some high-profile accounts, but hours later Musk “kills” it.

“Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn’t,” he says to explain the U-turn.

‘Deep concern’

The chaos draws a rare warning on November 10 from the Federal Trade Commission (FTC), the US authority that oversees consumer safety.

“We are tracking recent developments at Twitter with deep concern,” a spokesperson for the FTC says.

Key Twitter security executives quit, including Yoel Roth, the site’s head of trust and safety.

Fake accounts

Twitter moves on November 11 to curb fake accounts that have proliferated since Musk’s takeover.

Sign-ups for the new paid checkmark system are suspended.

On November 16 Musk further delays the relaunch of the paid subscription service to November 29.

‘Hardcore’ ultimatum

Musk delivers an ultimatum to Twitter staff on November 16, asking them to choose between being “extremely hardcore” and working long hours, or losing their jobs. They are given until November 17 to decide.


On Friday, employee departures multiply after the ultimatum.

“I may be #exceptional, but gosh darn it, I’m just not #hardcore,” tweets one former employee.


Comments are closed.

Timeline: tumult at Twitter since Musk takeover

SBP-held foreign exchange reserves fall $784mn, now stand precariously at $6.71bn

IATA says Pakistan has blocked $225mn in airline funds from repatriation

Daily Mail apologises to PM Shehbaz over 'corruption allegations'

Saudi Arabia signs Huawei deal, deepening China ties on Xi visit

Rupee continues to depreciate, settles at 224.37 against US dollar

Roshan Digital Account: monthly inflow lowest since Dec 2020, clocks in at $141mn in Nov

Saif-ur-Rehman appointed Karachi administrator

IHC bars FIA from arresting Suleman Shehbaz upon return from UK

Pakistan seeking $4.2bn from Saudi Arabia: reports

Another audio, purportedly of Bushra Bibi discussing ‘sale of watches’, surfaces