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NEW DELHI: India’s competition regulator on Tuesday approved a merger between the Indian unit of Japan’s Sony and Zee Entertainment Enterprises that will create a $10-billion TV behemoth, but with certain conditions.

The Competition Commission of India did not elaborate on the conditions. Sony said it would wait for remaining regulatory approvals to launch the merged company, while Zee did not respond to a request for comment.

Zee and Sony had offered concessions such as pricing discounts to help ease concerns of the regulator over their merger, sources told Reuters last month.

Sony, Zee offer concessions to ease India watchdog worry over merger

The antitrust regulator had in August warned of further scrutiny of the deal, saying their “humongous market position” would allow them to enjoy “un-paralleled bargaining power” with 92 channels in India’s massive media and entertainment market.

Sony and Zee decided to merge their television channels, film assets and streaming platforms in December last year to create a powerhouse in a key growth market of 1.4 billion people, to take on the likes of Netflix and Disney in India.

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