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NEW YORK: They are technology enthusiasts on the hunt for opportunities in the Wild West market surrounding NFTs: the popular certified digital objects that have spawned a new generation of collectors convinced of their huge potential. Brandon Kang, a 25-year-old videographer from California, started buying NFTs in December, and already owns more than 500. In February he spent $50,000 for “Reflection,” a digital work by electronic music artist Feed Me. His collection includes digital images of simian heads (Bored Ape), a beverage can and a cube, as well as an animation of a car driving down a road, all of them created by artists little-known by the general public. He displays them on screens in his house and — with few exceptions — has no plans to sell them.

Kang has made believers of some of his friends and family members. “One thing that they thought was cool is the way to verify ownership of these digital NFTs. It is truly a unique experience,” he said. NFTs - “Non-Fungible Tokens” — are digital objects such as drawings, animations, pieces of music, photos or videos, whose authenticity is confirmed by blockchain technology, preventing forgeries or manipulation.

NFTs have generated nearly $2.5 billion in sales over the first five months of 2021, based on numbers from the specialized NonFungible website. The big auction houses now regularly sell them, as Sotheby’s is doing through June 10 with its “Natively Digital” sale. The ability to prove the authenticity of NFTs was decisive for Kang, long an investor in cryptocurrencies, which rely on the same blockchain technology. Before, he said, “there was no way to prove and show ownership of digital assets cryptographically.”

It was that same guarantee of authenticity that drove Devan Mitchem, a Singapore-based cloud engineer, to begin collecting digital objects, after at first being skeptical because of the “inconsistent formats, marketplaces and storage options.”

But the emergence of websites like OpenSea and Nifty Gateway allowed artists to sell their works directly while enabling collectors to buy, store and resell them, making the NFT world almost as accessible as the stock market. Mitchem, a blockchain specialist with Google Cloud, now owns more than 200 NFTs. Like Kang, he has no plans to sell them. “It’s risky, but I feel works created from 2017 through the lockdowns of 2021 will be remembered as the defining moment of this new category,” he said. “This era will hold a special place in future portfolios.”

Pankaj Patil, a computer engineer, last year sold some of the 150 digital objects he had acquired, fearing for the future of the NFT market. Today, this New Jersey resident said, “I definitely regret selling some of them,” even as he acknowledges that “this space is not easy to digest for everyone.”

Devan Mitchem said he can see why some people might have doubts.

“I can absolutely understand any skepticism,” he said. “There are several things to unpack” about how NFTs work.

For anyone interested in exploring this new market, Mitchem offers this advice: “Read up on the philosophies behind blockchains like Bitcoin.” That should make it clear, he added, that “these are global computers not owned by a single entity.”

NFT collectors, many of them computer programmers and most of them men, say they are also drawn by the constant innovation in the market. They foresee a world in which NFTs can move between platforms, sites and virtual universes, unbound by the constraints of the physical world.

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