BRUSSELS: The EU’s biggest economies Germany and France as well as the Netherlands want the bloc to secure beefier powers to stop startups from being swallowed by big tech companies.
The joint call came as EU ministers meeting in Brussels on Thursday laid out ambitions for two landmark laws being negotiated that could fundamentally change the way companies like Facebook, Google or Amazon do business.
Ministers from the three countries said a current proposal to stop mergers “lacks ambition” and asked negotiators to toughen the law. “In order to prevent gatekeepers from continuing to acquire innovative start-ups and thereby eliminating future competitors, it is .. very important that all mergers and acquisitions... are assessed by an EU regulator,” a statement said.
At issue is Big Tech’s practice of “killer acquisitions” — buying up nascent competitors that have come up with technology that fast becomes essential but which could threaten a giant’s existing dominance.
EU regulators believe that Facebook’s buyouts of Instagram or WhatsApp, or Google’s purchase of Fitbit, are potential examples of big companies buying out a high-potential startup before it developed into a rival.
The EU ministers were discussing the Digital Markets Act, the law being hammered out in the European Parliament and among the 27 member states that will take years to come into force.
It would create a list of special rules for the handful of big technology companies on how they can operate, including stricter obligations on informing regulators of their buyouts and mergers.
At the meeting, EU competition chief Margrethe Vestager insisted that existing rules already offered ways to intervene quickly against such buyouts when they are notified by national authorities.
This was the case most recently with Facebook’s acquisition of software provider Kustomer even though that deal is below the EU’s thresholds for notification. The ministers also discussed the Digital Services Act that could force Big Tech into providing more transparency on algorithms and better policing of illegal content. France wants to revisit the EU’s long held country-of-origin principle, where enforcement of rules for all of Europe is handled by the national authority where a big company is based.