Business & Finance

VW confirms it will rebrand its US unit as 'Voltswagen'

  • The revised name takes effect in May and the announcement came after several outlets on Monday reported on a draft release mistakenly posted on the automaker's US website.
  • We might be changing out our K for a T, but what we aren't changing is this brand's commitment to making best-in-class vehicles for drivers and people everywhere.
Published March 30, 2021

WASHINGTON: German automaker Volkswagen AG's US unit confirmed Tuesday it will rename its US operations as "Voltswagen of America" as it shifts its focus to electric vehicles.

The revised name takes effect in May and the announcement came after several outlets on Monday reported on a draft release mistakenly posted on the automaker's US website.

"We might be changing out our K for a T, but what we aren't changing is this brand's commitment to making best-in-class vehicles for drivers and people everywhere," said Scott Keogh, president and CEO of Voltswagen of America in a statement.

The German automaker has committed to sell one million EVs worldwide by 2025 and will launch 70 electric models launched across the VW group brands by 2029.

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