Business & Finance

Enjoy safe, stress-free digital banking with UBL Digital App

The refreshed UBL Digital App with the tag ‘#thenewyou’ is like an innovative lifestyle of banking on its own.
Published July 23, 2020

Digitization has revolutionized the world of banking around the globe, making financial transactions convenient, speedy and easy for the customers. Under the current circumstances pertaining to the coronavirus pandemic necessitating the need for social distancing, having to wait in long queues amidst this scorching heat, while risking possible contraction of the virus, is just not worth it.

With normal life impossible during the current situation, switching to digital banking method instead of physically visiting the branch is the safest option to take.

UBL’s Digital App is a great solution to allay your worries. It is the safest and most trusted app that can be used to perform online, stress free transactions, check account balance, make money transfers smoothly and fulfil all of one’s banking needs with just a single click on their smartphones, or any other digital device.

As per the State Bank of Pakistan (SBP), the use of mobile and internet banking has recorded an impressive growth during the last couple of years and has gained remarkable popularity during the lockdown.

We often hear about banking and e-commerce being hit by myriad malicious schemes and scams. The rate of such cybercrimes has rapidly accelerated during the past few months.

Such frauds are known to be ‘Socially Engineered” as they comprise of a plethora of deceptive activities that are accomplished through human interactions. It can be in the form of a single activity or various steps depending on the nature and type of scam.

Even in Pakistan, the customers have been tricked into such frauds frequently in extremely unique, as well as creative ways.

Psychological manipulation/Phishing

Most of us have received emails or texts of such kind. Scammers, who intend to target a victim, first trick users into making security mistakes or make them leak sensitive information unintentionally. They usually pretend to be officials through emails to make the victims believe them. They lure the victims via clickbait and other methods and then scam them when the individual shares his/her personal information with them.

Call Spoofing

The scammers call people and pretend to be an employee from the bank and asked them for their credentials. The calls are made via spoofing – Call spoofing is when the caller deliberately sends false information to change the caller ID. It is mostly done using Voice over Internet Protocol (VoIP) or with IP phone.

Some customers fall into the trap and believe that the call is coming from the bank as it is showing the bank number. They share their credentials i.e. OTP/User name/Password/ ATM pin with the fraudster resulting in granting them access to their account or digital app.

The professional scammer, after gaining access to their logging information, net-banking and/or digital app is now free to easily make transactions and transfer money online.

To use or not to use?

Although UBL’s Digital App is one of the safest and the most convenient apps, it is always best to be aware, alert and careful. As they say, better safe than sorry. Here’s how No matter what, UBL, as a reliable and responsible bank, always advises its customers to never share their ‘One Time Password’ (OTP), ATM pin, User ID, etc. with anyone even if they are claiming to be an employee of the bank.

The Bank constantly interacts with its customers through official social media platforms and sends numerous emails as well as SMSs, in both Urdu an English, to alert the customers about the fact that the bank never asks any individual to share confidential details online or over the phone. If a customer gets a call of this caliber, he should immediately decline the caller and avoid being scammed.

What’s so unique about the UBL’s Digital App?

The refreshed UBL Digital App with the tag ‘#thenewyou’ is like an innovative lifestyle of banking on its own. It is extremely user friendly and hosts countless new features and enhancements.

The app offers convenient customer boarding, easy access to controlling your profile information, downloading your password protected account statement, paying credit card bills easily, ordering, as well as activating cheque books & Debit cards and many other features fashioned to suit the customer’s needs.

When it comes to safety, UBL takes the lead because it will take all measures to make its customers feel secure. So, be alert, protect yourself and embrace safe digital banking with UBL.

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