The efforts of those industries that choose to manufacture quality goods and manage command over quality do not go un-rewarded. This is their invisible contribution towards health and happiness of the consumers which silently wins them market without any costly salesman ship.
These quality conscious organisations are recognised by consumers and selected as Consumers Choice Award winners. Consumers Association of Pakistan plays important role to create awareness in consumers to empower them for their rights. Once the consumers learn how to exercise their rights, they cannot fall victims to the un-ethical market practices. I hope that the CAP, with the collaborative efforts of the public and private sectors, will continue to bring more positive changes and expand their activities every year to bring more consumers in main-stream of protection. I am happy to congratulate all award winners for their initiative. I also extend my felicitations to chairman CAP and his team without whose dedicated services this event could not have been a success story.
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