Apple hits back by mocking PC users in new ad

After Samsung trolling Apple in its ad and Microsoft’s CEO teasing iPad users, Apple has now taken its hit at laptop users by mocking them in its new ad.

Apple launched the ad of iPad Pro, in which it shows how the iPad can be a replacement for PCs. The ad seems to be a reply to Microsoft’s CEO Satya Nadela who few days ago jokingly teased iPad users, asking them to ‘get a real computer’.

Titled ‘What’s a Computer’, the ad starts with a kid using a 10.5-inch iPad Pro attached with a Smart Keyboard and the Apple Pencil. Instead of being fixed to a specific place in case of PCs, the kid is always on move, carrying her iPad easily everywhere. The child is shown in various places like a bus, coffee shop, sitting at the top of a tree and in a garden.

After Samsung, Microsoft mocks iPad users to ‘get a real computer’

With its iPad, the kid is shown doing various jobs such as writing papers, clicking pictures, taking screenshots, doodling, reading comics, and much more. The ad ends at a point where her mother asks, “What are you doing on your computer?” to which the kid replies, “What’s a computer?”

According to Tech Crunch, targeting PC users, the young kid featured looks a kid demonstrating the youth of next generation that is not aware of the old school computers and portraying that the iPad is the possible future of computers.

The new iPad Pro features numerous traits, including edge-to-edge display and iOS 11.1. As portrayed in the ad, while using FaceTime, the person can simultaneously screenshot, draw, browse other photos or send them to iMessage – an example of iPad Pro’s multitasking abilities.