A new free paper was launched in the Netherlands on Tuesday in an already crowded media market, with the ambition to become the country's biggest paper.
De Pers - Dutch for "The Press" - will compete against the two other tabloid-format free newspapers Metro and Spits by focusing on quality, relying less on news agency reports and more on its own reporters and columnists, said publisher Cornelis van den Berg.
Van den Berg said people currently read the other free press "because it's there and they're bored", not because they liked it. "We give them proper news that is well written," said van den Berg, adding that it would focus on exclusive stories.
De Pers launched with 250,000 copies, and hopes to reach 800,000 copies by the end of the year. That would make it the biggest Dutch newspaper, overtaking De Telegraaf, which circulates about 735,000 copies, according to the Dutch Institute for Media Auditing. Van den Berg said he expected De Pers to start making money by the end of the year.
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