Pakistan Beverage - First national bottlers

M/s Pakistan Beverage Limited was established on an auspicious day (the day of our Independence) ie 14th August in the year 1950. It was the first Pakistani Company to start the manufacture of a local registered and formulated softdrink brand - PAKOLA.
The Company in a very short period of time established the brand with good presence in the Karachi market with its different flavours ie Ice Cream Soda, Pakola Orange, Pakola Raspberry, Pakola Leechi etc. Pakola became quite popular not only in Karachi but other cities of the Country. It added the Orange Crush in the late 50's early 60's which also got tremendous response from the consumers.
In 1979 Pepsi-Cola International offered the Pepsi Franchise to Pakistan Beverage Limited. Within five years of acquiring the Pepsi Franchise, Pakistan Beverage Limited succeeded in becoming the market leader in Soft Drinks in Karachi and later in Hyderabad and pushed COKE, the market leader at that time, into the 2nd position.
This great success gradually trickled down to other cities of Pakistan in the South and the North of the Country, over a period of time, making PEPSI the most popular soft drink in the country.
Pakistan Beverage today is one of the most well-equipped and well managed Pepsi-Cola Bottling Plant in its network of 9 Plants in Pakistan.
The brands bottled by PBL today are PEPSICOLA, 7-Up, Mirinda, Teem, Mountain Dew, Diet 7-Up, Diet Pepsi. AQUAFINA (Bottled Water) is presently distributed by PBL & soon to come are the Tropicana Juices.
Under the dynamic leadership of its highly experienced and professional Chief Executive/Managing Director, Mr Yasin H. Kassam who is assisted by his younger brother Mr Siraj Kassam Teli and his son Mr Zaid Yasin, together with a team of most experienced, loyal and dedicated professionals, the Company has made remarkable progress in every sphere of business ie Sales, back-up service to the market/consumer, quality control, innovation, expansion such as addition of state of the art canning plant, besides the existing bottling plant, building-up of strong customer/consumer and company relationship etc.
Pakistan Beverage Limited has received, in the past, Quality Award as well as awards for achieving Sales Targets given by Pepsi-Cola International, New York. In the re-launch phase of Mountain Dew, it surpassed exceedingly, its sales target as compared to other franchises in the PEPSI Network in Pakistan.
Today, it has 3 bottling lines and one canning line producing 330 ml Cans and a sophisticated quality control lab. It also has the larget single company owned Beverages Delivery Trucks Fleet in Karachi. It has also been certified for ISO 9001/2000 & HACCP.
With the vision and the mission statement of continuing as one of the best managed Bottler of Pakistan's most popular soft drink, PEPSI, Pakistan Beverage Limited is marching ahead and continues to provide superior quality range of beverages to the consumer and high quality backup service to the customer in the market place.
As an extension and diversification in business, Pakistan Beverage Ltd (through its holding Company M/s. HKHM & CO.) sometime ago acquired a Dairy Plant (former Royal Dairy Products) which is now known as Pakola Products Limited, on the Super Highway. This plant is already producing Plain Milk and flavoured Milk in Eighty (8) different flavours ie Mango, Rose, Pinacolada, Ice Cream, Vanilla, Strawberry, Chocolate & Zafran flavours, while the flavoured milk is available in 250ml Tetra Pak, the plain milk is available in both the 250ml & 1000ml TETRA PAK. The response from the consumers for the new milk products has been very positive. It is also planned to add Yogurt, Cream, Butter etc to the range of the Pakola dairy products, in time to come.