P&G - Among top 5 most admired companies

At the heart of P&G Pakistan is the Procter and Gamble mission of improving lives of consumers. Over the past few years we have taken considerable effort to improve our consumers' health, particularly children, by creating awareness of hygiene habits, in particular hand washing.
We are extremely pleased to see that a recent clinical study conducted in Karachi proves that incidence in diarrhea decreases by up to 51% with proper hand washing.
In this regard the development and success of the local cartoon hero "Commander Safeguard" can also not be underestimated. At P&G Pakistan we were particularly proud when recently at the IAA (International Advertisers Association) Global Conference in Dubai, Safeguard Pakistan and its Commander Safeguard school education story were announced as a global marketing success model. Indeed, a well deserved accolade for marketing excellence and advertising creativity of the Pakistani employees at P&G.
During the last quarter, P&G Pakistan was actively involved in a number of events. This involved representing consumers on "Consumer Rights Day", making the Pakistani presence felt at the "International Health & Hygiene Symposium" in the Philippines and representing marketing expertise at MARCON 2006 in Lahore.
Last but not the least, P&G continues to work in the earthquake affected areas with the latest commitment to build schools in collaboration with READ Foundation. Please read further to find out more about P&G and some of our recent activities. We appreciate your interest.
P&G Among Top 5 Most Admired Companies P&G has been named amongst the top five companies in the world by FORTUNE magazine. For quality of services and products, P&G ranked fifth in the world, and fourth for innovation. Overall, P&G was named fourth on the magazine's list of top five Most Admired Companies.
"The P&G commitment to serving consumers, customers and the communities in which we live and work is one of the keys to our success," says Chairman of the Board, Chief Executive and President A.G. Lafley as he shares the mission of the company. "With everyone's commitment to staying in touch with consumers and customers, we can sustain this success into the future."
To create the Most Admired rankings, FORTUNE asks executives, directors and securities analysts to rate companies in eight categories.
This is the 14th time P&G has been in the Top 10 since the U.S. survey started in 1983. This is the company's highest ranking since 1996, when the company ranked second.
PROJECTS THAT GO BEYOND BUSINESS:
Greg Allgood's job at Procter & Gamble Co has taken him to remote, disease plagued villages in Kenya, into some of the Western Hemisphere's poorest slums in Haiti, across rebel-ridden territory in Uganda and to tsunami-devastated Sri Lanka and earthquake-ravaged Pakistan.
Greg is the director of the Children's Safe-Drinking Water Project at Procter and Gamble, maker of the water-cleansing product PuR.
Projects such as P&G's PuR water help employees feel good about their companies and help morale, retention and recruiting. P&G has put some $25 million into developing and distributing its water-purifying packets so far. The company's only not-for-profit division was created for PuR water but operates in a business model. The charitable program aims to curb the nearly 2 million child deaths attributed annually to polluted water with a water-cleansing product called PuR that the company donates or sells at cost.
The PUR Purifier of Water technology was developed in co-operation with the U.S Centers for Disease Control and Prevention (CDC) and has been shown to reduce significantly diarrhoeal illness in the developing world.
PuR is solely manufactured in Pakistan, for the global markets, at our factory at Hub.
HAIR EXHIBITION INTRODUCES INNOVATION IN HAIRCARE:
A ground breaking hair care solution was unveiled by Pantene at a hair, featuring 'full & thick' hairstyles. The exhibition was part of a launch event of the new Pantene Full & Thick shampoo which addresses the common problem of women suffering from lack of fullness or thinning hair.
Pantene Pro-V Full & Thick responds to a concern and need that many women are reluctant to openly admit to. Hair thinning is still regarded as a taboo subject and an issue that many would only consider discussing with their best friend. Pantene Pro-V Full & Thick gives you fuller and thicker looking hair and is your best friend when it comes to caring for thinning hair.
The New Full and Thick has an innovative formula which actually smoothes and protects the delicate outer cuticle layers of your hair to establish a long-lasting thickening effect for healthier looking hair. It is designed to help hair look 35 percent thicker (claim based on consumer perception) while keeping it healthy, strong and beautiful.
P&G PARTICIPATES IN DAWN ALL ABOUT LIFESTYLES:
With six years of experience, DAWN's All About Lifestyles has matured into a powerful name that consumers can identify their needs with. Having been part of this event for the past four years, Procter & Gamble takes pride in taking DAWN AAL to the next level with its innovative consumer interactive activities and its imaginative stall designs.
The Commander Safeguard Theater at P&G's stall was established so that children can see their favourite "Champion of Hygiene" (Commander Safeguard) amongst other animated characters. Adults and children, are gravitated towards the germ simulation demo which educates them about germs infesting their hands.
Another highlight of the event was mothers and their babies being treated to a free health consultancy for children up to 2 years by the Pampers consultant. There was also an awareness session organised for mothers who were informed of the benefits of using diapers through the "Pampers Diaper Demonstration".
The H&S Hair and Scalp Center was established to provide visitors the opportunity to have their hair checked by P&G's hair experts. The Wella virtual makeover counter gave female visitors a chance for a free makeover using state of the art machines and software. The Always corner provided live demos and consultancy by a professional doctor for females.
Adding entertainment were a "Wheel of Fortune", free face painting, drawing & coloring competition and the P&G shop allowing consumers a chance to test our quality products.
This time around, the event attracted more than 400,000 visitors, hence providing P&G with the perfect opportunity to reach out to consumers from all walks of life.
P&G PAKISTAN - A KEY PARTICIPANT AT IHHS:
Safeguard Pakistan was a very important and active participant at the 2nd International Health & Hygiene Symposium, held in Manila, Philippines this year. With the largest number of visiting speakers, Pakistan was well represented at this event during the scientific sessions and breakout workshops. Delegates from around the world were given a taste of the Pakistan Safeguard School program and Commander Safeguard figurines and DVDs were distributed as conference give-aways. This very well managed event featured prominent speakers from around the world (USA, Mexico, China, Russia, Singapore) and included formulation of country-specific action plans to address health & hygiene issues.
PAKISTAN PRESENTATIONS:
-- Dr Shershah Syed, General Secretary, Pakistan Medical Association: 'Primary Health Care in Pakistan'.
-- Dr Altaf Ahmed, General Secretary, Infectious Diseases Society of Pakistan: 'Health & Hygiene Program for School Children in Pakistan'.
-- Dr Mubina Agboatwalla, chairperson, HOPE: 'Promotion of Hand-washing and its Impact on Pneumonia and Diarrhea in Karachi'.
SAFE SCHOOLING FOR BUILDING FUTURE
PROCTER & GAMBLE PAKISTAN AND READ FOUNDATION PAKISTAN:
The earthquake on October 8 last year changed the face of Northern Pakistan forever. The 7.6 magnitude earthquake hit precisely at 8:50 am on the morning of October 8 when almost all schools were in session. A major portion of the school infrastructure in north Pakistan came down as a result, with children making up a significant number of the total casualties.
Now that life is beginning to blossom once again, there is a need to set up sustainable healthcare facilities and educational infrastructure. As a socially responsible corporate citizen of Pakistan, P&G feels the need to once again rise to the occasion and give to the affected people what they need best at this time. Partnering with a local NGO, named READ Foundation, P&G Pakistan is looking to build seismic compliant schools in areas of north Pakistan that were affected by the earthquake. A 38 classroom school for boys, girls and young kids in main Muzaffarabad city, capital of Azad Jammu & Kashmir (AJK), marks the beginning of this project.
READ Foundation - a not for profit, non-governmental organisation with its head office in Islamabad, is the biggest private educational institution of Pakistan, operating over 320 schools in AJK and adjoining areas. Nearly 55,000 children are being educated in these schools with about 2,500 teachers earning their monthly wage there. The earthquake brought down 60 of READ's schools and left another 60 non-functional.
P&G Pakistan signed a formal Memorandum of Understanding with READ Foundation on the 19th of April whereby the two organisations have agreed to work together towards building sustainable seismic compliant schools in the earthquake area. P&G will donate more than $100,000 in cash as support for building some its schools.
P&G Pakistan will participate in this rebuilding effort not just by donating money and monitoring progress as a bystander but by actively involving its employees throughout the project.
P&G PARTICIPATES IN MARCON 2006:
In April 2006, Marketing Association of Pakistan conducted the third bi-annual Marketing Congress - MARCON 2006, bringing in leading national and international speakers that read out different papers. The theme for this year was ' New Challenges, New Initiatives', where P&G was represented by its Associate Marketing Director, Tahir Malik.
Key speakers at MARCON included Professor Vijay Mahajan, Phd University of Texas, Dr Abdul Hafeez Sheikh (Chairman Privatisation Commission), Abdul Razzak Dawood (Chairman Descon and Former Federal Commerce Minister ) to name a few.
Tahir shared with the audience, Safeguard's journey from a trade mark to a love mark. In his paper, he took the delegates through the locally developed Pakistan Safeguard Success Model that used a unique and non conventional way of marketing by empowering children and making them champions of health and hygiene.
Each year Safeguard imparts health and hygiene education to more than 2.5 million kids all across Pakistan. In a country where thousands of children die every year due to diarrhea, this simple message of health and hygiene becomes a message of survival.
SAFEGUARD RECEIVES ACCOLADE AT IAA CONFERENCE:
Jim Stengel, Global Marketing Officer, Procter & Gamble recently addressed the prestigious International Advertising Association (IAA) World Congress in Dubai on "Empowering People to Drive Innovation and Results". Amongst other examples of innovations, Jim Stengel mentioned P&G Pakistan's Commander Safeguard as a unique and innovative marketing model.
In his speech, Jim used various examples from marketing innovation in the P&G world to demonstrate how P&G is unleashing the power of its people. He quoted the Tide "White Musk" with a special perfume for Arab consumers, Pampers "Read Aloud" campaign with the Saudi Ministry of Health, Always "Keep Moving" dance competition in South Africa and Commander Safeguard from Pakistan- all "Best In Class" relationship marketing with global reapplication potential.
Specifically on Safeguard, Jim mentioned that Safeguard Pakistan is a unique example of innovative brand building where by leveraging a cartoon character Safeguard is educating kids about the importance of health and hygiene.
Later Pakistan Safeguard team including Country Manager Hans Dewaele, Marketing Director Tahir Malik and Brand Manager Aziz Jindani presented the Pakistan Safeguard success model to Jim Stengel and formally enrolled him in Commander Safeguard's army by presenting an army member certificate to him. Jim was highly impressed with overall business results on Safeguard and specifically for Commander Safeguard he said "It's a rocket! The challenge is how much more can you load on to it?"
P&G PARTICIPATES IN ROZEE JOB FAIR:
March saw P&G participating in the biggest job fair in Pakistan - Rozee Job Fair. This was organised by rozee.com.pk, which is not only the largest but also the fastest growing job website in Pakistan. This job fair has a proven track record of providing multinational companies with access to some of the highest caliber applicants. P&G participated at this fair as a key sponsor amongst 100 employers from all over the country, targeting 1,000,000 job seekers.
On site, through tools such as real-time plasma informational displays, P&G was able to reach out to thousands of job seekers matching our job requirements. P&G's recruiting team along with various functional representatives helped candidates have one-to-one interaction about job vacancies, our recruiting process and the company in general.
It was a refreshing opportunity to interact with people from such diversified backgrounds ranging from banking, IT, telecom, textiles and even education. The P&G team helped candidates understand what careers at P&G are like and how they can effectively get through the process to be a part of our team. Our booth materials were greatly appreciated by all visitors on their comprehensive explanation of job openings, functional descriptions and the recruiting process.
The career fair was definitely a great opportunity to educate candidates about how to apply effectively to P&G and also strengthen our employment brand on a national stage. This was our effort towards cultivating new avenues of talent so that people from all walks of life would have access to competing for jobs at P&G.
P&G PARTICIPATES IN CONSUMER PROTECTION SEMINAR:
As part of our campaign to protect consumers from substandard and counterfeit products, P&G was a main sponsor of the 2nd Regional Conference on "Building Partnerships for Strong Consumer Protection in South East Asia". Organised by the Helpline Trust to sensitise the neglected issue of consumer protection and commemorate World Consumer Rights Day, the conference was held on 28th & 29th March, 2006, in Karachi and was attended by delegates from India, Bangladesh, Nepal, Malaysia, Sri Lanka, Fiji and Pakistan.
Mr. Hamid Maker, Chairman, Helpline Trust, in his welcome address, briefed the participants about the poor state of consumer protection in the country and stressed upon the need to have strong consumer laws and their enforcement. Mr. Bejon Misra, CEO, Voice India, in his speech gave the call of "Jago Gehrak Jago" to the consumers of the region and stressed the need for working together for strong consumer laws.
Stressing the need to protect consumers from counterfeit was Ghazala Nadeem, External Relations Manager, P&G.
Other foreign speakers were Mr. A. Howk Chowdhury, Director General, BSTI, Bangladesh, Mrs. Kalyanee Shah, President, SEWA Nepal, Mr. N. Marimuthu, President, ERA, Malaysia. There were also a large number of local speakers.
At the conclusion of the conference, a declaration was signed, emphasising that all consumers need to be protected and called South Asian and Pacific Countries in particular and international community in general to work towards consumer protection by evolving International Law on Consumer Protection.