Mobilink re-launches the ‘Jazz’ brand

Mobilink, the Pakistani mobile operator has re-launched ‘Jazz’ its youth focused brand with a new slogan ‘Duniya ko Bataa Do.’

According to local media reports, the popular Jazz brand was integrated to Mobilink, after the company rebranded itself in the year 2013.

“This is the beginning of a bold new era for us, our consumers, the industry and the entire nation...the time is now right to reintroduce it as Mobilink looks towards the future….we have made the decision to make Jazz the face of the company’s digital journey,” said Aamir Ibrahim, CCO & Deputy CEO, Mobilink at a ceremony.

As per reports, the refreshed Jazz, is set to become Mobilink's ‘umbrella brand’ i.e. using single brand for the sale of two or more related products.

Mobilink, CMO, Asif Aziz informed that the reason behind the reintroduction of ‘Jazz’ was to create shift in perceptions. “With this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation.”