Pakistani Embassy in Malaysia in collaboration with the Lahore Chamber of Commerce and Industry (LCCI) will establish a buying house and display centre for Pakistani products in Kualalumpur to expose customers to the best quality of Pakistani products.
According to the LCCI spokesman, the decision was made at a meeting between Pakistani High Commissioner in Malaysia Nafees Zikaria and the LCCI President Malik Tahir Javaid in Embassy of Pakistan, Kualalumpur. The High Commissioner said that Pakistani Embassy will take all possible measures to introduce Pakistani products to the Malaysians in true sense of word. He urged the LCCI members to avail this opportunity and grab the attention of foreign buyers through the display centre.
LCCI President Malik Tahir Javaid said that display centre for Pakistani products will be beneficial for both country and the business community. He said that boost in export is a must to bring precious foreign exchange in the country. In present global scenario, marketing is the most effective tool to increase the businesses whether these are large or small. He said that lack of proper marketing is also one of the major reasons of limited Pakistani exports but the Lahore Chamber is striving hard to remove this obstacle.
He urged the businessmen to contact the Lahore Chamber to avail the opportunity of exhibiting their products at display centre in Kualalumpur. He also urged the Pakistani entrepreneurs to concentrate on branding as branding transforms an ordinary product into special one and also removes all the ambiguities from the minds of the buyers thus a huge amount of foreign exchange can be earned by focusing on branding. Branding is the tool that not only gives boost to its exports but also adds value to the products, he added.
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