Apple resumes producing iPhone X after weaker sales of XS, XS Max

After the launch of its latest iPhones, Apple has cut off production of its last year’s iPhone X. However, a new report states that the company has resumed production of iPhone X after weaker sales of XS and XS Max.

According to a report by The Wall Street Journal, Apple has resumed production of the last year’s iPhone X because of weaker than expected demand for its latest iPhone XS and XS Max despite having favorable reviews. The move is reportedly because of an agreement made with Samsung for purchasing a certain quantity of OLED screens.

This year’s models were equipped with OLED displays, however, they failed to sell in the quantities required to fulfill the terms of the deal. Thus, in order to meet the terms of the agreement, Apple turned to its last year’s model iPhone X for a solution, which it ceased selling in stores when iPhone XS was released.

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Also, because iPhone X is thought to be cheaper to produce as compared to the iPhone XS or XS Max, components and manufacturing equipment required to produce are now older and hence will be cheaper. The report suggested that Apple is using the iPhone X to make up for the lost sales of the iPhone XS and XS Max.

Moreover, there are also reports stating that Apple has cut production orders for all of its three new models due to lower than expected demand. The ‘budget-friendly’ iPhone XR is also reportedly struggling as customers choose to go for last year’s iPhone 8, which is cheaper than the XR, reported The Verge.