P&G, the maker of world renowned products such as Pampers, Always, Safeguard, Ariel, Head & Shoulders and Pantene, has collaborated with Metro Cash & Carry and Health Oriented Preventive Education (HOPE) to provide clean drinking water to Pakistani communities in need through its Children's Safe Drinking Water (CSDW) program.
On the occasion of World Water Day, P&G, Metro and HOPE came together to raise awareness about the global clean drinking water crisis and reinforce their commitment to help save lives through the P&G Children's Safe Drinking Water program. According to the World Health Organisation (WHO), 1000 children die every day from diseases caused by drinking contaminated water. These losses are more than those caused by HIV/AIDS and malaria combined. Moreover, diarrhoea caused by drinking contaminated drinking water is a leading cause of illness and death among infants and children in the developing world, including Pakistan.
Through the P&G-METRO-HOPE partnership, around 45 million liters of clean drinking water have been provided via P&G Purifier of Water sachets to disaster-struck families in Pakistan, reaching an estimated 200,000 people with clean drinking water for 4 months.
This partnership has reached families affected by the drought in Tharpakar, earthquake in the northern areas such as Swat and floods in Sindh, Punjab and KPK during the monsoon season over the past 3 years.
At a press conference held at Metro Cash & Carry in Model Town, Lahore, Fayyaz Rizvi, Associate Director Sales, P&G Pakistan, said: "Clean drinking water is a problem for millions of people around the globe. We are proud to share P&G's water purification technology to help transform the lives of people in need."-PR
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