The foundations of ChenOne Stores Limited (the company) were laid down in the year 1997. The company was incorporated under the Companies Ordinance, 1984 on 25 July 1997 as a private limited company. The company was converted into public company with effect from April 18, 2003.
In 1997, ChenOne, pioneer in retail industry, opened its first branch in Jinnah Super, Islamabad. This was the first store of its kind in Pakistan offering the complete range of Fashion clothing & foot wear, Bed Linen, Kitchen Accessories and Furniture. The tremendous success and acceptance of the idea reflected the maturity of our customers on one hand, and on the other hand, prompted ChenOne to open branches nation-wide.
The "ChenOne" brand symbolises the fast changing face of the global clothing and textile trade with a focus on the ultimate customer - a global customer characterised by awareness and a desire to follow the latest fashion trends. Creativity and innovation in fashion and design is seen as a major asset for the future control of markets. With in-house marketing specialists' and designers' team, the Company customises designs and packaging according to regional and customer specifications. Our group Chairman's visualisation of ChenOne Stores, a complete family fashion store, was to cater to such consumers in Pakistan and in international markets and to position Pakistan as a fashion producing country.
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