LAHORE: Pakistan’s wellness landscape is set to enter a new chapter as Zero Beyond Wellness joins hands with star cricketer Babar Azam to introduce a specially curated range of wellness and fitness products under the Babar Azam name.
In a partnership that brings together one of Pakistan’s most recognized sporting personalities and a leading wellness-focused brand, Zero Beyond Wellness and Babar Azam are working together to promote a more health-conscious lifestyle for people across Pakistan.
The collaboration introduces a portfolio of products designed around everyday health, fitness, recovery and personal wellness. The initial range includes a massage chair, foot massager, massage gun, treadmill, elliptical bike, digital scale and six-pack machine, offering consumers a selection of solutions for exercise, relaxation, recovery and fitness monitoring at home.
Speaking about the partnership, Asim Khan, CEO of Zero Beyond Wellness, said that the company’s vision extends beyond individual products. “Our ambition is to build Zero Beyond Wellness as a brand that is genuinely focused on the health and wellness of the people of Pakistan. This partnership with Babar Azam represents an important step in that journey. We want to encourage people to think about wellness as an everyday commitment and to provide products that can become part of that lifestyle.”
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