Pakistan's FIFA World Cup football maker teams up with Chinese co for sports footwear production
- Agreement expected to support technology transfer
Pakistan’s Forward Sports, which manufactures official footballs for Adidas used in FIFA World Cups, and China’s Zhongzi Huaxin Group, a diversified Chinese investment and asset management firm, have signed a technical and investment cooperation agreement to jointly produce sports footwear in Pakistan.
The agreement was signed under the facilitation of the Special Investment Facilitation Council (SIFC), in a bid to strengthen the country’s manufacturing base and enhance footwear exports, read a statement released on Thursday.
Forward Sports is a Sialkot-based company in Pakistan known for manufacturing sports goods, particularly footballs. In addition to producing high-quality footballs for the FIFA World Cup, the company also manufactures sports bags, apparel, and lifestyle footwear.
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Zhongzi Huaxin Group is a diversified Chinese investment and asset management group with expertise in industrial development, footwear and apparel parks, and regional economic cooperation.
The signing ceremony, organised at SIFC, was attended by the Minister for Defence, Director General SIFC, Chairman of the Pakistan Regional Economic Forum, Chief Executive Officer of Zhongzi Huaxin Group, and Chief Executive Officer of Forward Sports.
“By combining Pakistan’s manufacturing excellence with Chinese investment and expertise, this agreement is expected to support technology transfer, industrial development, employment generation, and export diversification, while enabling Pakistan to capture a greater share of the growing global footwear market,” read the statement.
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