ISLAMABAD: Pakistan’s leading digital microfinance Bank, Mobilink Bank, has launched the “Bibi App,” a breast cancer awareness mobile application designed to support Pakistani women through accessible and localised health information.
The application has been developed by Aangan, a startup focused on women’s reproductive health and an incubatee of Mobilink Bank’s Women Inspirational Network (WIN) Incubator, the Bank’s industry-first incubation program for women-led startups.
The launch event in Islamabad brought together foreign diplomats, policymakers, healthcare experts, development stakeholders, and industry leaders in support of greater awareness around women’s health and early breast cancer detection. The collaboration marks the bank’s first dedicated health-tech initiative focused on breast cancer awareness and women’s health education.
According to health experts, 1 in 9 women in Pakistan is at risk of breast cancer. This remains the most common cancer among women in Pakistan, propelled by social stigma, limited awareness, and delayed diagnosis. The Bibi App seeks to improve access to reliable and culturally relevant information, and is designed for women aged 18-55 in urban, peri-urban, and semi-rural communities with limited access to awareness resources. The information within the app has been vetted by Shifa International Hospital.
Copyright Business Recorder, 2026
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