LAHORE: A high-level consultative session on enhancing mango exports was held in Multan under the chairmanship of Secretary Agriculture Punjab, Iftikhar Ali Sahoo, bringing together growers, exporters, value addition industry representatives and other stakeholders.
The session, convened on the directions of the Punjab Chief Minister, focused on identifying practical measures to strengthen the mango sector, improve export competitiveness and enhance value addition.
Speaking on the occasion, Secretary Agriculture Iftikhar Ali Sahoo said that mango remains a defining agricultural identity of South Punjab and enjoys a distinct global reputation due to its superior taste and quality. He emphasized that the provincial government is undertaking targeted interventions to uplift the sector and align it with international market requirements.
He noted that the government has initiated a broad-based consultation process, inviting input from all stakeholders to develop a comprehensive strategy for the sector. “Our core objective is to enhance profitability through improved quality production, value addition and increased exports,” he stated, adding that a special package for mango value addition is currently under consideration.
Sahoo underscored that only premium-quality mangoes can penetrate high-end international markets, stressing the need for strict adherence to quality standards. He said the proposals received during the session, particularly those related to value addition, were practical and would be forwarded to the provincial leadership for policy formulation.
Highlighting diversification efforts, the Secretary said the government is also focusing on promoting exports of processed mango products, including dried mango and mango pulp, to tap new markets and reduce post-harvest losses.
He further stressed the importance of ensuring that mango production remains free from harmful metals and chemical contamination, noting that compliance with international food safety standards is critical for sustaining export growth.
The session concluded with a commitment to strengthen coordination between farmers, exporters and policymakers to unlock the full export potential of Pakistan’s mango industry.
Copyright Business Recorder, 2026
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