‘FoodAg Pakistan 2025 opens new doors for collaboration, growth’

KARACHI: The FoodAg Pakistan 2025 has remarkable impact on the horticulture sector, which is a cornerstone of Pakistan's agro-economy. This event has not only showcased TDAP’s strengths but also opened new doors for collaboration and growth in fruits and vegetables.

FoodAg 2025, the 3rd International Food & Agriculture Exhibition, was held from 25–27 November 2025 at Expo Centre Karachi under the theme "Harvesting Innovation, Cultivating Sustainability."

It marked our most successful edition yet, with over 370 Pakistani exhibitors across 20+ agro-food subsectors, including key areas like fruits & vegetables, rice, agritech, seafood, meat & poultry, biscuits & confectionery, dairy, spices, salt, sesame, processed foods, beverages, honey, dry fruits, maize, oilseeds, and tobacco.

The exhibition generated an estimated USD730 million in confirmed and projected business deals, positioning Pakistan as a reliable, competitive, and sustainable player in the global agro-food supply chain.

Notably, this success builds on TDAP's ongoing efforts to promote innovation, sustainability, and export diversification in agriculture.

Horticulture was a standout sector at FoodAg 2025, with 120 dedicated Pakistani exhibitors showcasing a diverse range of products. This represents a significant portion of the total exhibitors and underscores Pakistan's rich horticultural potential.

The horticulture sector attracted strong interest from international buyers, contributing USD28 million in projected business deals for fruits and vegetables alone—a key highlight of the event.

Buyers hailed from over 80 countries, with strong representation

FoodAg 2025 has created durable export corridors for horticulture, forging hundreds of new buyer-exporter relationships and generating USD 28 million in fruits and vegetables alone. This aligns with TDAP's vision to elevate Pakistan's horti sector through innovation and sustainability.

Copyright Business Recorder, 2025