ISLAMABAD: An international cybersecurity company has cautioned companies to take effective cybersecurity measures to counter deepfake services, including real-time videos and audios, causing data leaks and market instability.
A report of Kaspersky’s Global Research and Analysis Team (GReAT), a globally renowned team of cybersecurity experts, analysts, and reverse engineers, revealed that the companies must take not only protective solutions, but also skilled IT specialists.
GReAT uncovered ads on the darknet offering real-time video and audio deepfake services. Prices reportedly start at $50 for fake videos and $30 for fabricated voice messages, with costs rising based on the complexity and duration of the content.
According to the report, these findings were made after analysing multiple Russian- and English-language platforms.
Previously, Kaspersky had identified deepfake creation services on darknet platforms, which ranged from $300 to $20,000 per minute.
However, unlike these previous services, the current offerings allow threat actors to generate fake audio and video content in real time at a fraction of the price.
The ads feature several options, including real-time face swapping during video calls on videoconference platforms or messengers, face replacement for verification, and camera feed replacement on devices.
“Deepfakes pose a growing threat to both organisations and individuals,” said Muhammad Asad Ul Rehman, cyber security expert and trainer.
“From financial scams and reputational damage to data leaks and market instability, the risks for companies are severe. Combating this challenge requires a mix of awareness, strong verification practices, AI detection tools, and supportive policy measures to protect society from manipulation and harm.”
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