LAHORE: Allied Bank Ltd (ABL) announced the signing of an agreement with Oracle Corporation and Speridian Technologies, a Dubai-based implementation partner, to implement Customer Relationship Management (CRM) application to help support customer engagement capabilities across all service channels of the Bank.
The occasion was attended by senior management of ABL, Oracle Pakistan and Speridian.
CRM software is a tailored solution that will help ABL to implement customer-centric strategies for achieving servicing, sales and marketing goals and exceeding customer expectations. It will enable ABL to communicate effectively with customers and prospects, providing essential information at fingertips when needed. This will provide a unified and integrated platform to serve ABL’s customers across all touch-points. Speaking at the occasion, Aizid Gill, CEO of ABL expressed his views that CRM will enable ABL to focus more on customer relationships and serving their personalized banking needs. CRM solution will help us boost sales by managing cross-sell / up-sell opportunities efficiently and improving overall customer experience; all leading to increased productivity, better service quality, increased loyality and efficient communication for Bank’s customers. Shahzad Akbani, Regional Director MEA, Speridian Technologies said that “ABL is one of the largest and most well-respected banks of Pakistan and we feel very honored to be associated with them in their business transformation journey.—PR
Copyright Business Recorder, 2021
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