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Japan and Pakistan have had a strong and steady relationship for the last 60 yrs. As this milestone is reached new and ambitious targets and benchmarks need to be set to further strengthen and consolidate this alliance with tangible results. Both countries have been continuously making efforts to broaden and deepen this relationship and yet there exists ample potential to take it to a healthier level.
The potential of Pakistan as the sixth most populous country in the world having a growing number of youth cannot be underestimated or denied and it is crucial to draw others attention towards this fact to fully utilise this merit. Business all over the world has become dramatically challenging and companies need to keep abreast with the changing and contemporary ways of business. Therefore, we, JETRO, have taken up the responsibility of acting as a bridge and facilitate trade and investment for success. We provide services like online business matchmaking called the Trade Tie-up Promotion Program (TTPP).
JETRO also maintains an in house Library to provide trade and investment related information to all the visiting and inquiring clients. JETRO provides information about Japanese market, details on Japanese International Standards (JIS), rules and regulations and statistics, support doing business overseas. JETRO organises and participates in trade fairs and exhibitions.
JETRO continuously keeps contact with Pakistan Japan Business Forum (PJBF) and other major Business Forums, Associations and Chambers to create connections and constantly explore new ventures. JETRO actively works to keep updated with latest economic and business trends, vital economic issues and legal and policy alterations for business facilitation. And JETRO is always more determined to its commitment to accomplish its inherent mission to promote trade and investment including the revitalisation of the industry, both in Japan and Pakistan."

Copyright Business Recorder, 2012

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