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Al-HAJ FAW Motors private Limited has announced that it will start assembling of Chinese light vehicles in Pakistan and initially an investment of one billion has been made in the automobile sector. Unveiling ceremony of Al-HAJ FAW cars held on Friday at local hotel, where Fauzia Wahab, Advisor to President, unveiled the two light vehicles ie FAW X-PV and FAW Carrier.
On the occasion, Hilal Khan Afridi Chief Executive officer (CEO) of the company informed that Al-HAJ FAW had invested one billion rupees to set up an assembling plant to start production of new vehicles. "We are launching two light vehicles ie FAW X-PV and FAW Carrier in the Pakistan with latest technology and affordable prices. For the first time in history Chinese light vehicles will be assembled in Pakistan", he said.
AL-HAJ FAW has recently completed its assembly plant located at main national highway, Zulfiqarabad, Karachi with huge investment of over one billion rupees by its own resources, he informed. "It is the first Automobile Plant in Pakistan for exclusive production of FAW products and the assembly plant has been equipped with latest machinery and equipment to manufacture FAW trucks, prime mover, light commercial vehicles and passenger cars in Pakistan", Afridi said.
A new production line had been set-up in the Al-HAJ FAW plant to assemble those two new light vehicles, he informed, and said the plant had a capacity of 11,000 units per annum which could be extended according to the requirement. He said, "FAW X-PV is 1000cc mini van with a seating capacity of seven plus one (7+1), while other one FAW Carrier is also 1000cc mini pickup for loading purpose and with a loading capacity of one ton, which is much higher than most other vehicles of its category."
"As per quality, these new additions have EFI technology and Euro4 emission standards, which are still not available in the Japanese small vehicles being assembled in the Pakistan. These two small vehicles are a new induction in the Pakistan's automobile industry aimed at providing comfortable and affordable transport to the general masses," CEO said.
Under this project Chinese automobile technologies would also be transferred into Pakistan in the next one and half year, he informed. CEO said the operations of assembly plant included production of heavy trucks, LCVs and passenger cars which would provide many direct and indirect employment opportunities for the people of Pakistan.
"We plan to further penetrate in the Japanese dominated automobile market through introducing our product line in LCV and passenger car categories", he said and added that FAW Group China is a global leader in the vehicle manufacturing industry with a 50-year history of innovation. Al-Haj FAW Motors' Marketing Manager Farhan Hafiz said, "Our vision is to introduce and capture significant share of the local automotive market by providing quality Chinese vehicles to the customer with full back up support through nation-wide 3S dealer network."-PR

Copyright Business Recorder, 2012

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