In a challenge to the dominance of the smartphone giants, Firefox open-source browser maker Mozilla launched a store for web apps Wednesday, hoping to promote the use of smartphones that are not tied to one company's software.
Mozilla's plans call for a new breed of smartphone where all applications would work through a browser rather than through proprietary operating systems like Google's Android, Apple's iOS or Microsoft's Windows 7.
While those companies try to lock consumers in to their own software systems Mozilla's idea is to use the phone's browser as the operating system, supporting features like the camera, voice communication and geo-location abilities of the phone.
"Mozilla is now unlocking the potential of the web to be the platform for creating and consuming content everywhere," said Todd Simpson, Mozilla's chief of innovation.
The so-called Mozilla Marketplace would allow developers to write apps that would work on any phone that supports a browser.
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