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ZONG, the fastest growing network of Pakistan, has launched its highly anticipated Manchester United co-branded SIM in an exciting event held at Royal Palm Golf and Country. The event hosted to officially launch the SIM was well attended by socialites, celebrities, industry leaders, experts and members of the ZONG family.
The SIM includes services like 'Follow the Star' where customers will get FREE minutes and SMS whenever their favourite player scores a goal, Manchester United following in different leagues, premium content, Club News, video content, Fantasy Football, contests, exclusive games and to top it all dial tunes in players' own voice! Customers can also participate in special trivia's & win exciting prizes including Man Utd original merchandise & tickets to their games.
Unveiling the SIM, CEO of ZONG - Fan Yunjun said, "By establishing a strategic partnership with one of the most renowned football clubs in the world, ZONG - China Mobile Pakistan has once again proved that it is a brand that truly reflects the interests and desires of the consumers."
"ZONG and Manchester United, both are operating in a highly competitive environment. Both share many common traits - teamwork, strategy-making, high energy, commitment to excellence - to be the best! China Mobile is the largest operator in the world; Manchester United on the other hand is undoubtedly one of the toughest teams to compete".
"I believe what we are looking at is the coming together of 2 life forces, which will give the over 10 million football fans in Pakistan a treat that they have so far only dreamt off," he further added. Speaking at the launching ceremony Sajid Mahmood, CCO/CIO of ZONG said, "Through this partnership, ZONG aims to offer a constructive platform to the youth of our country. For those who are enthusiastic about football, a dream is finally coming true; and for those who are not too passionate about the game, this deal will provide an opportunity for them to get acquainted with not only the biggest spectator sport in the world, but also a most prestigious.
Apart from the main activity of the event, the unveiling of ZONG-Manchester United co-branded SIM, the ceremony featured enthralling performances by musical bands Club Caramel and Overload. Standup comedian Saad Haroon also entertained the audience with his humorous jokes.-PR

Copyright Business Recorder, 2011

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