US online advertising revenue rose 15 percent last year to a record $26 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers said Wednesday. US online advertising revenue increased 19 percent in the fourth quarter from a year earlier to $7.45 billion, also a record, the IAB and PwC said.
Search advertising accounted for $12 billion, or 46 percent of total online ad revenue last year, while display-related advertising totaled $9.9 billion, or 38 percent of total online ad revenue, they said. Display advertising includes rich media, digital video and banner ads. The IAB and PwC for the first time also provided an estimate for US mobile advertising revenue. They estimated US mobile advertising revenue for 2010 was between $550 million and $650 million. US online advertising revenue fell three percent in 2009 compared with the previous year, the first year of decline since 2002.
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