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Phoenix Chemicals (Pvt) Ltd, manufacturers of GOODEARTH, Highly Activated Bleaching Earths, commenced commercial production in the year 1991. The company based in Karachi owns two manufacturing units, one situated in the Hub Industrial Estate, 30 km from Karachi and the other at Sheikhupura near Lahore with total production capacity of 21000 tons per annum.
The main objective of the company is to manufacture Highly Activated Bleaching Earth suitable for bleaching, refining and de-colourization of animal & vegetable oils, fats, industrial and mineral oils and lubricants from indigenous raw materials. GOODEARTH enjoys the acceptance of all major national and multi-national companies in Pakistan and is also regularly exported to several South-Asian countries and the Middle East. The company also owns Bentonite mines in the North West Frontier Province and is assured of uninterrupted supply of raw materials.
Phoenix Chemicals Pvt Limited is a leading manufacturer of GOODEARTH brand activated bleaching earth and is committed to provide quality bleaching earths to its valuable customers around the globe.
Our customers have been, are and will be our greatest asset, therefore every step is taken to ensure customer satisfaction. From extraction of raw Bentonite from our own mines till the packing of the final product, every step is closely monitored by our Quality control team to ensure that standards which are set, are also met. Our plants also possess the flexibility to produce earths with customised requirements for a customer, in case the need arises. In short, I, as a person, and on behalf of Phoenix Chemicals (Pvt) Ltd, assure you of our full co-operation at all times, should you give us a chance.

Copyright Business Recorder, 2011

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