Lithuania is pioneering a new type of national symbol to convey the character of the ex-Soviet Baltic state in a fragrant way with a bottle of perfume. Lithuania's foreign ministry has already sent bottles of the new fragrance to all ambassadors accredited to Vilnius.
The project with olfactory appeal is "a good example of how to communicate Lithuania to the public in an innovative way," according to a foreign ministry statement. "We wanted to create something special, representing Lithuania and the Lithuanian character, " Mindaugas Stongvilas, an expert in emotional communication behind the project told the Lithuanian daily Vilniaus diena.
The perfume "Lithuania" is a blend of sandalwood, cedar and musk intended to connote the Indo-European origins of the Lithuanian language as well as Lithuanian strength of character, its designer says. The creation of the perfume has been entrusted to France's Galimard perfume from Grasse on the Riviera which has been in business since 1747. The first thousand bottles were produced for more than a 100,000 litas (28,900 euros, 38,792 dollars).
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