Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday. EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 percent to 22.78 billion dollars.
Including Internet ads, print and online newspaper advertising revenue will hit 25.7 billion dollars, eMarketer said, still below the 25.8 billion dollars advertisers will spend online. EMarketer said total ad spending in the United States is expected to grow three percent in 2010 to 168.5 billion dollars. EMarketer said print newspaper ad spending is expected to slide by six percent to 21.4 billion dollars in 2011 while online ad spending grows 10.5 percent to 28.5 billion dollars.
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