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May 19, 2024 اردو ► PRINT EDITION ► BR MARKETS ► Dollar to PKR ►
Technology - 2021-02-25
Facebook promotes value of personalized ads in new campaign

Facebook promotes value of personalized ads in new campaign

  • The campaign called "Good Ideas Deserve To Be Found" highlights several advertisers that have grown their business on Facebook and Instagram, such as Houston-based fashion brand House of Takura.
  • Facebook's ad spending behind the campaign is in the millions of dollars, according to a source familiar with the matter.
Published 25 Feb, 2021 09:14pm
Twitter expects annual revenue to double in 2023, shares up 8pc

Twitter expects annual revenue to double in 2023, shares up 8pc

  • The company expects to reach at least 315 million monetizable daily active users (mDAU) by the fourth quarter of 2023.
  • Chief Executive Jack Dorsey said earlier this month that Twitter would explore launching content subscriptions and letting users receive tip payments from followers.
Published 25 Feb, 2021 08:49pm
India unveils tougher rules for social media such as Facebook, Twitter
South Asia

India unveils tougher rules for social media such as Facebook, Twitter

  • The new measures will require big social media companies to set up a grievance redressal mechanism and appoint executives to coordinate with law enforcement.
  • Social media firms should be "more responsible and accountable," Ravi Shankar Prasad, the minister for information technology, told reporters in outlining the rules.
Published 25 Feb, 2021 06:05pm
India plans new social media controls after Twitter face-off

India plans new social media controls after Twitter face-off

  • In India, Twitter ignored orders to remove content over farmers’ protests, fuelling the zeal of Prime Minister Narendra Modi’s government since 2018 to tighten regulation for content it deems disinformation or unlawful.
Published 25 Feb, 2021 12:53pm
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