Pakistan Furniture Council (PFC) will participate in Int'l Apparel Sourcing and Furniture Show at New York USA commencing from 23 July and display Pak handmade furniture products to attract foreign buyers and investors.
PFC Chief Executive Mian Kashif Ashfaq in a statement on Monday said their participation in this show will help our furniture makers to explore more new markets and further strengthen bilateral trade ties with their counterparts in furniture industry".
The American, the world's largest economy is also the largest market for Pakistan's export-oriented furniture industry. "American buyers prefer to buy value-priced and high quality finish case goods for dining and bedroom, leather and fabric upholstery, occasional and youth furniture," he added.
He said the American insatiable appetite for furniture makes the US a $100-billion market. With a 70 percent slice of wooden imported furniture, Asian suppliers are ahead of the competition. He said there is an ample chance of increasing furniture export volume due to an upward trend as demand for furniture and wooden products are on rise in the US and European markets along with among the domestic consumers. He said opportunity is huge, but the sector needs a large number of skilled workers to meet the rising demand. "We are making special efforts to increase furniture export catering to the rising global demand," he added.
This fair will also give us an opportunity to learn about the latest products and technologies in furniture fields, and be able to improve our businesses as a result, he said adding that such business-oriented tours could play a pivotal role for Pakistani furniture manufacturers in achieving the furniture export target of more than $1 billion annually in the international furniture markets.