South Punjab: Engro Foods' BPRE project targets 9,000 individuals

Engro Foods Limited is committed to foster growth of Pakistan's dairy industry through various developmental projects. Engro Foods along with Punjab Skill Development Fund (PSDF) started the Big Push for Rural Economy (BPRE) project since 2017.
Big Push for Rural Economy (BPRE) project targeted approximately 9000 individuals across the South Punjab region. It covered over 60 villages in the region, namely Chishtian, Haroonabad, Faqeerwali, Lodhran, Bahawalpur, Muzaffargarh, Bahawalnagar and Dunyapur.
The project trained selected individuals as livestock extension workers, artificial insemination technicians, farm supervisors and village milk collectors. The project kicked off in February 2017 and is coming to a close in June 2018. Over the course of roughly one year, the project reached out to as many as 11,000 plus individuals.
Speaking about the success of the project, the Director Agri Business of Engro Foods Limited, Syed Saud Ahmed Pasha, said, "Over the past several years, Engro Foods Limited has participated in many developmental projects which added value to the dairy industry of Pakistan. Eradicating poverty, providing equal opportunities for women and increasing the number of self-employed individuals in the economy are the core values and objectives of Engro Foods' dairy development projects. Large scale projects such as the 'Big Push for Rural Economy' are in line with the above mentioned values of Engro Foods. The project benefits Pakistan's economy by empowering villagers to become self-employed and adding value to the whole dairy industry. We are pleased with the results of the project, as it has helped increase the overall dairy production yield by 20 percent." The Big Push for Rural Economy trained 11000 plus basic livestock workers, 200 plus village milk collectors, 200 plus extension workers, approximately 96 farm supervisors and 70 plus artificial insemination technicians.
Engro Foods Limited (EFL), is the 2nd largest dairy company of Pakistan, it is embedded with the vision of "Nourishing by Nature". EFL is a subsidiary of Dutch based dairy cooperative, Royal Friesland Campina, owned by 19,000 farmers and operating in 32 countries globally. Royal Friesland Campina owns controlling shares of Engro Foods Limited, a public listed company incorporated under the Companies Ordinance, 1984, with shares quoted on the Pakistan Stock Exchange. The principal activity of the Company is to manufacture, process and sell dairy products and frozen desserts. Engro Foods also owns and operates a world class dairy farm with 6,500 cows near Sukkur called "Nara Farm". EFL's product portfolio comprises some of the country's biggest and best selling brands including Omore, Olper's, Olper's Lite, Olper's Cream, Dairy Omung, OmungDobala, and Tarang.-PR